diff --git a/public/aesthetic-practice-report.html b/public/aesthetic-practice-report.html
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@@ -1,24 +1,31 @@
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+
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   <meta name="viewport" content="width=device-width, initial-scale=1.0">
   <title>Stop Wasting $50,000 on Google Ads | Aesthetic Practice CEO Report</title>
-  <meta name="description" content="Essential report for aesthetic practice CEOs in Alabama. Learn the critical flaw in standard agency funnels and discover the Conversion Architecture system that delivers secured high-ticket consults.">
-  
+  <meta name="description"
+    content="Essential report for aesthetic practice CEOs in Alabama. Learn the critical flaw in standard agency funnels and discover the Conversion Architecture system that delivers secured high-ticket consults.">
+
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   <meta property="og:title" content="Stop Wasting $50,000 on Google Ads | Aesthetic Practice CEO Report">
-  <meta property="og:description" content="Essential report for aesthetic practice CEOs in Alabama. Discover the Conversion Architecture system.">
+  <meta property="og:description"
+    content="Essential report for aesthetic practice CEOs in Alabama. Discover the Conversion Architecture system.">
+  <meta property="og:image" content="https://spark.jumpstartscaling.com/images/aesthetic-practice-hero.png">
+  <meta property="og:image:width" content="1200">
+  <meta property="og:image:height" content="630">
   <meta property="og:locale" content="en_US">
-  
+
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   <meta property="twitter:url" content="https://spark.jumpstartscaling.com/aesthetic-practice-report.html">
   <meta property="twitter:title" content="Stop Wasting $50,000 on Google Ads | Aesthetic Practice CEO Report">
-  <meta property="twitter:description" content="Essential report for aesthetic practice CEOs in Alabama. Discover the Conversion Architecture system.">
-  
+  <meta property="twitter:description"
+    content="Essential report for aesthetic practice CEOs in Alabama. Discover the Conversion Architecture system.">
+  <meta property="twitter:image" content="https://spark.jumpstartscaling.com/images/aesthetic-practice-hero.png">
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@@ -127,18 +134,25 @@
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+
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@@ -146,6 +160,7 @@
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@@ -153,24 +168,30 @@
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@@ -205,29 +230,36 @@
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@@ -235,19 +267,26 @@
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 </head>
+
 <body>
   <div class="container">
     
+    <!-- Hero Image -->
+    <img src="/images/aesthetic-practice-hero.png" alt="Stop Wasting $50,000 on Google Ads - Aesthetic Practice CEO Report" style="width: 100%; max-width: 100%; height: auto; border-radius: 12px; margin-bottom: 40px; box-shadow: 0 10px 40px rgba(0,0,0,0.1);">
+    
     <!-- Section: intro_hook -->
     <div class="section">
       <h1>The $50,000 Mistake: Why Your City Practice is Vulnerable</h1>
-      <p>Attention Aesthetic Practice CEO, if you operate in City, Alabama, and worry about wasting $50,000 on Google Ads, this report is essential. We reveal the critical flaw in standard agency funnels and introduce the Conversion Architecture that delivers secured high-ticket consults.</p>
+      <p>Attention Aesthetic Practice CEO, if you operate in City, Alabama, and worry about wasting $50,000 on Google
+        Ads, this report is essential. We reveal the critical flaw in standard agency funnels and introduce the
+        Conversion Architecture that delivers secured high-ticket consults.</p>
     </div>
 
     <!-- Section: sales_letter_core_1 -->
     <div class="section">
       <h2>The Cost of Inaction</h2>
-      <p>Most City Practice CEOs ignore the signs of failure until missing 5-10 consults per week occur. This proactive approach is essential. We analyzed 1200 lead flows in Jefferson County.</p>
+      <p>Most City Practice CEOs ignore the signs of failure until missing 5-10 consults per week occur. This proactive
+        approach is essential. We analyzed 1200 lead flows in Jefferson County.</p>
     </div>
 
     <!-- Section: feature_benefit_meaning -->
@@ -273,27 +312,33 @@
     <!-- Section: bio_section -->
     <div class="section">
       <h2>Meet the City Aesthetic Funnel Experts</h2>
-      <p>We are Aesthetic Funnel professionals dedicated to your community. We understand the specific challenges in the Alabama market. Trust our expertise.</p>
+      <p>We are Aesthetic Funnel professionals dedicated to your community. We understand the specific challenges in the
+        Alabama market. Trust our expertise.</p>
     </div>
 
     <!-- Section: deep_dive_data_protocol -->
     <div class="section">
       <h2>Deep Dive: The Data Truth Protocol</h2>
-      <p>Most aesthetic practices lose 30-40% of their attribution data within the first 72 hours. This is not just a tracking problem, it is a revenue leak costing thousands per week.</p>
+      <p>Most aesthetic practices lose 30-40% of their attribution data within the first 72 hours. This is not just a
+        tracking problem, it is a revenue leak costing thousands per week.</p>
       <p>The Data Truth Protocol solves this with a three-layer verification system:</p>
       <ol>
-        <li><strong>Source Verification:</strong> Every lead is tagged at entry with redundant tracking that survives iOS updates.</li>
+        <li><strong>Source Verification:</strong> Every lead is tagged at entry with redundant tracking that survives
+          iOS updates.</li>
         <li><strong>Journey Mapping:</strong> Track every touchpoint from ad impression to phone consultation.</li>
-        <li><strong>Revenue Attribution:</strong> Connect the dots from click to cash collected for true ROI visibility.</li>
+        <li><strong>Revenue Attribution:</strong> Connect the dots from click to cash collected for true ROI visibility.
+        </li>
       </ol>
-      <p>For Alabama aesthetic practice CEOs, this means no more arguing with agencies about what works. See the complete picture from click to close.</p>
+      <p>For Alabama aesthetic practice CEOs, this means no more arguing with agencies about what works. See the
+        complete picture from click to close.</p>
     </div>
 
     <!-- Section: deep_dive_logic_core -->
     <div class="section">
       <h2>Deep Dive: The Logic Core Automation</h2>
       <p>When a high-intent lead fills your form at 11 PM Saturday night:</p>
-      <p><strong>Most agencies:</strong> Lead sits until Monday. They book with your competitor who responded in 15 minutes.</p>
+      <p><strong>Most agencies:</strong> Lead sits until Monday. They book with your competitor who responded in 15
+        minutes.</p>
       <p><strong>Logic Core:</strong></p>
       <ul>
         <li>11:02 PM - Instant SMS with personalized video</li>
@@ -302,7 +347,8 @@
         <li>Sunday 9 AM - Reminder SMS</li>
         <li>Monday 8 AM - Team confirmation call</li>
       </ul>
-      <p>Intelligent sequencing maintains human touch while ensuring zero leads fall through cracks. Alabama clients see 3x higher show-rates vs manual follow-up.</p>
+      <p>Intelligent sequencing maintains human touch while ensuring zero leads fall through cracks. Alabama clients see
+        3x higher show-rates vs manual follow-up.</p>
     </div>
 
     <!-- Section: infrastructure_vs_website -->
@@ -311,28 +357,36 @@
       <p>Beautiful website does not equal profitable marketing system.</p>
       <p>A <strong>website</strong> is what people see. <strong>Infrastructure</strong> makes money while you sleep.</p>
       <p><strong>Website:</strong> Pretty design, contact form, gallery</p>
-      <p><strong>Infrastructure:</strong> Form abandonment recovery, multi-touch attribution, automated sequences, ROI dashboard</p>
-      <p>Your competitors have websites. You need infrastructure. That is the difference between hoping for referrals and engineering predictable growth.</p>
+      <p><strong>Infrastructure:</strong> Form abandonment recovery, multi-touch attribution, automated sequences, ROI
+        dashboard</p>
+      <p>Your competitors have websites. You need infrastructure. That is the difference between hoping for referrals
+        and engineering predictable growth.</p>
     </div>
 
     <!-- Section: compliance_protocol -->
     <div class="section">
       <h2>The Compliance Protocol: Staying Safe at Scale</h2>
-      <p>Scaling paid ads for aesthetic procedures requires navigating strict advertising policies. One violation can shut down your entire account overnight.</p>
+      <p>Scaling paid ads for aesthetic procedures requires navigating strict advertising policies. One violation can
+        shut down your entire account overnight.</p>
       <p>Our Compliance Protocol ensures your campaigns stay live:</p>
       <ul>
-        <li><strong>Pre-Launch Review:</strong> Every ad, landing page, and claim is vetted against FDA, FTC, and platform policies before going live.</li>
-        <li><strong>Medical Claims Audit:</strong> We replace risky guarantee language with compliant benefit-focused messaging that still converts.</li>
-        <li><strong>Before/After Best Practices:</strong> Proper disclaimers, lighting consistency, and ethical presentation standards.</li>
+        <li><strong>Pre-Launch Review:</strong> Every ad, landing page, and claim is vetted against FDA, FTC, and
+          platform policies before going live.</li>
+        <li><strong>Medical Claims Audit:</strong> We replace risky guarantee language with compliant benefit-focused
+          messaging that still converts.</li>
+        <li><strong>Before/After Best Practices:</strong> Proper disclaimers, lighting consistency, and ethical
+          presentation standards.</li>
         <li><strong>Ongoing Monitoring:</strong> Weekly compliance checks as policies evolve.</li>
       </ul>
-      <p>One Alabama practice lost 47 days of ad spend when their account was suspended for a single non-compliant testimonial. Prevention is cheaper than recovery.</p>
+      <p>One Alabama practice lost 47 days of ad spend when their account was suspended for a single non-compliant
+        testimonial. Prevention is cheaper than recovery.</p>
     </div>
 
     <!-- Section: technical_debt_trap -->
     <div class="section">
       <h2>The Technical Debt Trap: Why Cheap Builds Cost More</h2>
-      <p>That $2,500 Fiverr funnel may look fine on the surface. Under the hood, it is a liability waiting to explode.</p>
+      <p>That $2,500 Fiverr funnel may look fine on the surface. Under the hood, it is a liability waiting to explode.
+      </p>
       <p><strong>Common technical debt we inherit:</strong></p>
       <ul>
         <li>Hard-coded tracking pixels that break during platform updates</li>
@@ -341,22 +395,28 @@
         <li>Mobile layouts that lose 40% of leads to poor UX</li>
         <li>Page speed so slow Google penalizes your ad costs</li>
       </ul>
-      <p>One aesthetic practice came to us after spending $32,000 on a funnel that looked great in screenshots but had a 67% mobile abandonment rate. They did not know until we ran the diagnostic audit.</p>
+      <p>One aesthetic practice came to us after spending $32,000 on a funnel that looked great in screenshots but had a
+        67% mobile abandonment rate. They did not know until we ran the diagnostic audit.</p>
       <p>Here is the truth: Clean code costs more upfront. Fixing broken code costs more forever. Choose wisely.</p>
     </div>
 
     <!-- Section: local_dominance -->
     <div class="section">
       <h2>Local Dominance: Owning Your Alabama Market</h2>
-      <p>Generic national funnels fail in local markets. Alabama aesthetic patients have specific concerns, objections, and decision patterns.</p>
+      <p>Generic national funnels fail in local markets. Alabama aesthetic patients have specific concerns, objections,
+        and decision patterns.</p>
       <p><strong>Our local dominance strategy:</strong></p>
       <ol>
-        <li><strong>Geo-Specific Messaging:</strong> Speak directly to Jefferson County, Baldwin County, or Mobile metro concerns.</li>
-        <li><strong>Competitor Intelligence:</strong> We know what every major practice in your area is offering and position you differently.</li>
-        <li><strong>Local Trust Signals:</strong> Birmingham business affiliations, local awards, community involvement.</li>
+        <li><strong>Geo-Specific Messaging:</strong> Speak directly to Jefferson County, Baldwin County, or Mobile metro
+          concerns.</li>
+        <li><strong>Competitor Intelligence:</strong> We know what every major practice in your area is offering and
+          position you differently.</li>
+        <li><strong>Local Trust Signals:</strong> Birmingham business affiliations, local awards, community involvement.
+        </li>
         <li><strong>Regional Insurance Navigation:</strong> Address Alabama-specific coverage questions upfront.</li>
       </ol>
-      <p>When you own your local market, you stop competing on price. Patients choose you because you are THE authority in their area. Generic agencies cannot deliver this level of market intimacy.</p>
+      <p>When you own your local market, you stop competing on price. Patients choose you because you are THE authority
+        in their area. Generic agencies cannot deliver this level of market intimacy.</p>
     </div>
 
     <!-- Section: offer_stack (CTA) -->
@@ -369,4 +429,5 @@
 
   </div>
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-</html>
+
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