diff --git a/CAMPAIGN_SETUP_GUIDE.md b/CAMPAIGN_SETUP_GUIDE.md
new file mode 100644
index 0000000..e5e86ce
--- /dev/null
+++ b/CAMPAIGN_SETUP_GUIDE.md
@@ -0,0 +1,192 @@
+# Spark Platform: Master Data & Campaign Manual
+
+This manual provides comprehensive instructions for managing the "Brains" of your content factory. It covers data import formats, advanced Spintax usage, Geo-Intelligence configuration, and full Content Framework management.
+
+---
+
+## 📚 1. Content Intelligence Mastery
+
+### A. Spintax & Variables Guide
+Spintax (Spin Syntax) allows you to create dynamic variations of text. The engine processes this *before* it processes variables.
+
+#### **Basic Syntax**
+*   **Format:** `{Option A|Option B|Option C}`
+*   **Example:** `{Best|Top Rated|Premier}` Solar Installer
+*   **Output:** Randomly selects one option.
+
+#### **Nested Spintax (Advanced)**
+You can nest options inside others for exponential variations.
+*   **Example:** `{Get {Started|Going}|Start Your Journey}` today.
+*   **Logic:**
+    *   50% Direct: "Start Your Journey today"
+    *   50% Nested:
+        *   25%: "Get Started today"
+        *   25%: "Get Going today"
+
+#### **System Variables**
+These are placeholders that the Generator replaces automatically based on the context (Campaign settings, Location, or Current Time).
+
+| Variable | Description | Example Output |
+| :--- | :--- | :--- |
+| `{City}` | Target City Name | "Austin" |
+| `{State}` | Full State Name | "Texas" |
+| `{State_Abbr}` | 2-Letter Code | "TX" |
+| `{County}` | Target County | "Travis County" |
+| `{Year}` | Current Year | "2025" |
+| `{Month}` | Current Month | "December" |
+| `{Niche}` | Campaign Niche (if set) | "Solar" |
+| `{Avatar_Name}` | Targeted Avatar | "The Skeptic" |
+
+#### **Example Usage in a Headline:**
+`"{Top Rated|Best} {Niche} Services in {City}, {State_Abbr} - {Year} Update"`
+*   *Output 1:* "Top Rated Solar Services in Austin, TX - 2025 Update"
+*   *Output 2:* "Best Solar Services in Miami, FL - 2025 Update"
+
+---
+
+## 🛠 2. Data Import Templates (JSON)
+
+Use the **Import / Export** feature in the Directus Admin sidebar for each collection. Ensure you import as **JSON**.
+
+### A. Headline Inventory
+*Collection:* `headline_inventory`
+*Advanced Feature:* You can include variables in your headlines.
+
+```json
+[
+  {
+    "final_title_text": "The {Ultimate|Definitive} Guide to {Niche} in {City}",
+    "status": "available",
+    "notes": "Good for long-form SEO landers"
+  },
+  {
+    "final_title_text": "How {City} Residents Are Saving Money in {Year}",
+    "status": "available"
+  }
+]
+```
+
+### B. Content Fragments (With HTML & Lists)
+*Collection:* `content_fragments`
+*Power User Tip:* You can use full HTML, including bullet lists `<ul>`, bolding `<strong>`, and Spintax within the HTML.
+
+```json
+[
+  {
+    "fragment_type": "pillar_advantages",
+    "content_body": "<h3>Why Choose Us In {City}?</h3><p>We provide:</p><ul><li><strong>Speed:</strong> {Fast|Quick} installation.</li><li><strong>Value:</strong> Best rates in {State}.</li><li><strong>Trust:</strong> 5-Star rated.</li></ul>",
+    "word_count": 50
+  },
+  {
+    "fragment_type": "intro_hook",
+    "content_body": "<p>Are you tired of high energy bills in <strong>{City}</strong>? You aren't alone. {Thousands|Hundreds} of homeowners have made the switch.</p>"
+  }
+]
+```
+
+### C. Geo Intelligence (Counties, Landmarks & Metadata)
+*Collection:* `geo_intelligence`
+*Advanced Feature:* You can add arbitrary metadata like `landmarks`, `neighborhoods`, or `weather_zone` to the `data` blob. The engine (if configured) can read these.
+
+**Example: Bulk Importing a County with City Landmarks**
+```json
+[
+  {
+    "cluster_key": "orange_county_ca_attractions",
+    "data": {
+      "cluster_name": "Orange County Metro",
+      "region_type": "county_cluster",
+      "cities": [
+        {
+          "city": "Anaheim",
+          "state": "CA",
+          "zip_focus": "92801",
+          "landmarks": ["Disneyland", "Angel Stadium", "Honda Center"],
+          "population": "346,000"
+        },
+        {
+          "city": "Irvine",
+          "state": "CA",
+          "zip_focus": "92602",
+          "landmarks": ["UC Irvine", "Spectrum Center", "Great Park"],
+          "population": "307,000"
+        }
+      ]
+    }
+  }
+]
+```
+*Note: This allows you to write Spintax like "Located near {Landmark}" if your engine logic supports picking a random landmark from the current city data.*
+
+### D. Complete Frameworks (Article Templates)
+*Collection:* `article_templates`
+*Concept:* A "Framework" is a blueprint that tells the engine which Fragments to assemble and in what order.
+
+**Example: "The Authority Framework"**
+```json
+[
+  {
+    "name": "Authority SEO Framework",
+    "structure_json": [
+        "intro_hook",
+        "image_hero",
+        "pillar_1_keyword",
+        "ad_block_mid",
+        "pillar_2_uniqueness",
+        "pillar_3_relevance",
+        "faq_section",
+        "cta_footer"
+    ],
+    "description": "Standard high-ranking structure for local service pages."
+  },
+  {
+    "name": "Quick Lead Magnet Framework",
+    "structure_json": [
+        "intro_hook_aggressive",
+        "form_embed_top",
+        "social_proof_slider",
+        "pillar_benefits_bullets",
+        "cta_sticky_bottom"
+    ],
+    "description": "Short form page designed for PPC traffic."
+  }
+]
+```
+*To use this, you would ensure you have `content_fragments` matching these types (e.g., `intro_hook`, `pillar_1_keyword`) available in the library.*
+
+---
+
+## ⚙️ 3. Managing Your Data (CRUD)
+
+### How to Import
+1.  Navigate to the Collection in Directus (e.g., "Geo Intelligence").
+2.  Look for the **Import / Export** option in the right sidebar (often a box arrow icon).
+3.  Select **Import**.
+4.  Upload your `.json` file.
+5.  Click **Start Import**. The system will notify you of success or errors.
+
+### How to Edit
+1.  Click on any row in the Collection list.
+2.  Edit the fields directly in the form (e.g., fix a typo in `final_title_text`).
+3.  Click the **Checkmark** (Save) in the top right.
+
+### How to Delete
+1.  **Single:** Click the item, then click the **Trash Can** (Delete) icon in the toolbar.
+2.  **Bulk:** Select multiple checkboxes on the left side of the list view. A red "Delete" button will appear in the header. Click specific items or "Select All" to wipe a test batch.
+
+### How to Export (Backup)
+1.  Using the same **Import / Export** menu, select **Export**.
+2.  Choose **JSON**.
+3.  Dowload the file. Use this to backup your "Frameworks" or "Geo Clusters" before making bulk changes.
+
+---
+
+## 🚀 4. Workflow: Importing a Complete Campaign Strategy
+
+If you want to move a strategy from one environment (e.g., Test) to another (e.g., Prod), follow this order:
+
+1.  **Step 1: Import Avatars** (`avatar_intelligence`) - Defines WHO you are targeting.
+2.  **Step 2: Import Geo Data** (`geo_intelligence`) - Defines WHERE you are targeting.
+3.  **Step 3: Import Fragments** (`content_fragments`) - Imports the raw text blocks.
+4.  **Step 4: Import Templates** (`article_templates`) - Defines the structure (HOW to assemble Fragments).
+5.  **Step 5: Create Campaign** (`campaign_masters`) - Link the Template, Geo Cluster, and Avatar together to start generating.
diff --git a/extra-schema-updates.sql b/extra-schema-updates.sql
new file mode 100644
index 0000000..73126de
--- /dev/null
+++ b/extra-schema-updates.sql
@@ -0,0 +1,62 @@
+-- Add Schema JSON fields for SEO
+ALTER TABLE posts ADD COLUMN IF NOT EXISTS schema_json JSONB;
+
+ALTER TABLE pages ADD COLUMN IF NOT EXISTS schema_json JSONB;
+
+ALTER TABLE generated_articles
+ADD COLUMN IF NOT EXISTS schema_json JSONB;
+
+-- Add Word Count Goal to Campaign
+ALTER TABLE campaign_masters
+ADD COLUMN IF NOT EXISTS target_word_count INTEGER DEFAULT 1500;
+
+-- Create Link Targets table for Internal Linking Engine
+CREATE TABLE IF NOT EXISTS link_targets (
+    id UUID PRIMARY KEY DEFAULT gen_random_uuid (),
+    site VARCHAR(255),
+    target_url VARCHAR(255),
+    target_post UUID,
+    anchor_text VARCHAR(255),
+    anchor_variations JSONB,
+    priority INTEGER DEFAULT 5,
+    is_active BOOLEAN DEFAULT TRUE,
+    is_hub BOOLEAN DEFAULT FALSE,
+    max_per_article INTEGER DEFAULT 2,
+    date_created TIMESTAMP DEFAULT CURRENT_TIMESTAMP
+);
+
+-- Attempt to improve Admin UI Inputs via Directus Meta Tables
+-- (This assumes standard Directus 10 schema structure)
+-- Make 'site' a dropdown
+UPDATE directus_fields
+SET
+    interface = 'select-dropdown'
+WHERE
+    field = 'site'
+    AND collection IN (
+        'posts',
+        'pages',
+        'campaign_masters',
+        'generation_jobs'
+    );
+
+-- Make 'campaign' a dropdown
+UPDATE directus_fields
+SET
+    interface = 'select-dropdown-m2o'
+WHERE
+    field = 'campaign'
+    AND collection IN (
+        'generated_articles',
+        'headline_inventory',
+        'content_fragments'
+    );
+
+-- Make 'status' a color badge dropdown
+UPDATE directus_fields
+SET
+    interface = 'select-dropdown',
+    options = '{"choices":[{"text":"Published","value":"published","color":"#2ECDA7"},{"text":"Draft","value":"draft","color":"#D3D3D3"}]}'
+WHERE
+    field = 'status'
+    AND collection IN ('posts', 'pages');
\ No newline at end of file
diff --git a/frontend/src/components/admin/content/ContentFactoryDashboard.tsx b/frontend/src/components/admin/content/ContentFactoryDashboard.tsx
index 50d206d..08809f0 100644
--- a/frontend/src/components/admin/content/ContentFactoryDashboard.tsx
+++ b/frontend/src/components/admin/content/ContentFactoryDashboard.tsx
@@ -79,15 +79,15 @@ export default function ContentFactoryDashboard() {
             {/* Header Actions */}
             <div className="flex justify-between items-center">
                 <div>
-                    <h2 className="text-xl font-bold text-white">Production Overview</h2>
-                    <p className="text-slate-400">Monitoring Content Velocity & Integrity</p>
+                    <h2 className="text-xl font-bold text-white">Tactical Command Center</h2>
+                    <p className="text-slate-400">Shields (SEO Defense) & Weapons (Content Offense) Status</p>
                 </div>
                 <div className="flex gap-4">
                     <Button variant="outline" className="text-slate-200 border-slate-700 hover:bg-slate-800" onClick={() => window.open(`${DIRECTUS_ADMIN_URL}/content/posts`, '_blank')}>
-                        Manage Articles (Backend)
+                        Manage Arsenal (Posts)
                     </Button>
                     <Button className="bg-blue-600 hover:bg-blue-700" onClick={() => window.open(`${DIRECTUS_ADMIN_URL}`, '_blank')}>
-                        Open Directus Admin ↗
+                        Open HQ (Directus) ↗
                     </Button>
                 </div>
             </div>
@@ -96,7 +96,7 @@ export default function ContentFactoryDashboard() {
             <div className="grid grid-cols-1 md:grid-cols-4 gap-4">
                 <Card className="bg-slate-900 border-slate-800">
                     <CardHeader className="pb-2">
-                        <CardTitle className="text-sm font-medium text-slate-400">Total Articles</CardTitle>
+                        <CardTitle className="text-sm font-medium text-slate-400">Total Units (Articles)</CardTitle>
                     </CardHeader>
                     <CardContent>
                         <div className="text-2xl font-bold text-white">{stats.total}</div>
@@ -104,7 +104,7 @@ export default function ContentFactoryDashboard() {
                 </Card>
                 <Card className="bg-slate-900 border-slate-800 border-l-4 border-l-purple-500">
                     <CardHeader className="pb-2">
-                        <CardTitle className="text-sm font-medium text-slate-400">Ghost (Staged)</CardTitle>
+                        <CardTitle className="text-sm font-medium text-slate-400">Stealth (Ghost)</CardTitle>
                     </CardHeader>
                     <CardContent>
                         <div className="text-2xl font-bold text-white">{stats.ghost}</div>
@@ -112,7 +112,7 @@ export default function ContentFactoryDashboard() {
                 </Card>
                 <Card className="bg-slate-900 border-slate-800 border-l-4 border-l-green-500">
                     <CardHeader className="pb-2">
-                        <CardTitle className="text-sm font-medium text-slate-400">Indexed (Live)</CardTitle>
+                        <CardTitle className="text-sm font-medium text-slate-400">Deployed (Live)</CardTitle>
                     </CardHeader>
                     <CardContent>
                         <div className="text-2xl font-bold text-white">{stats.indexed}</div>
@@ -120,7 +120,7 @@ export default function ContentFactoryDashboard() {
                 </Card>
                 <Card className="bg-slate-900 border-slate-800 border-l-4 border-l-blue-500">
                     <CardHeader className="pb-2">
-                        <CardTitle className="text-sm font-medium text-slate-400">Active Jobs</CardTitle>
+                        <CardTitle className="text-sm font-medium text-slate-400">Active Operations</CardTitle>
                     </CardHeader>
                     <CardContent>
                         <div className="text-2xl font-bold text-white">{queues.filter(q => q.status === 'Processing').length}</div>
diff --git a/frontend/src/layouts/BaseLayout.astro b/frontend/src/layouts/BaseLayout.astro
index fe5da84..47a3125 100644
--- a/frontend/src/layouts/BaseLayout.astro
+++ b/frontend/src/layouts/BaseLayout.astro
@@ -8,6 +8,7 @@ interface Props {
   globals?: Globals;
   navigation?: Navigation[];
   canonical?: string;
+  schemaJson?: Record<string, any>;
 }
 
 const { 
@@ -16,7 +17,8 @@ const {
   image,
   globals,
   navigation = [],
-  canonical
+  canonical,
+  schemaJson
 } = Astro.props;
 
 const siteUrl = Astro.url.origin;
@@ -63,6 +65,11 @@ const ogImage = image || globals?.logo || '';
     <!-- Head Scripts -->
     {globals?.scripts_head && <Fragment set:html={globals.scripts_head} />}
     
+    <!-- JSON-LD Schema -->
+    {schemaJson && (
+      <script type="application/ld+json" set:html={JSON.stringify(schemaJson)} />
+    )}
+    
     <!-- Styles -->
     <style is:global>
       @import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&display=swap');
diff --git a/frontend/src/lib/directus/fetchers.ts b/frontend/src/lib/directus/fetchers.ts
index a62b008..414e1c6 100644
--- a/frontend/src/lib/directus/fetchers.ts
+++ b/frontend/src/lib/directus/fetchers.ts
@@ -218,6 +218,34 @@ export async function fetchGeneratedArticles(
     }
 }
 
+/**
+ * Fetch a single generated article by slug
+ */
+export async function fetchGeneratedArticleBySlug(
+    slug: string,
+    siteId: string
+): Promise<any | null> {
+    try {
+        const articles = await directus.request(
+            readItems('generated_articles', {
+                filter: {
+                    _and: [
+                        { slug: { _eq: slug } },
+                        { site: { _eq: siteId } },
+                        { is_published: { _eq: true } }
+                    ]
+                },
+                limit: 1,
+                fields: ['*']
+            })
+        );
+        return articles?.[0] || null;
+    } catch (err) {
+        console.error('Error fetching generated article:', err);
+        return null;
+    }
+}
+
 /**
  * Fetch SEO campaigns
  */
diff --git a/frontend/src/pages/[...slug].astro b/frontend/src/pages/[...slug].astro
index c5bdc7e..c6088c3 100644
--- a/frontend/src/pages/[...slug].astro
+++ b/frontend/src/pages/[...slug].astro
@@ -1,6 +1,6 @@
 ---
 import BaseLayout from '../layouts/BaseLayout.astro';
-import { fetchPageByPermalink, fetchSiteGlobals, fetchNavigation } from '../lib/directus/fetchers';
+import { fetchPageByPermalink, fetchSiteGlobals, fetchNavigation, fetchGeneratedArticleBySlug } from '../lib/directus/fetchers';
 import BlockHero from '../components/blocks/BlockHero.astro';
 import BlockRichText from '../components/blocks/BlockRichText.astro';
 import BlockColumns from '../components/blocks/BlockColumns.astro';
@@ -13,16 +13,18 @@ import BlockPosts from '../components/blocks/BlockPosts.astro';
 import BlockForm from '../components/blocks/BlockForm.astro';
 
 const siteId = Astro.locals.siteId;
-const permalink = '/' + (Astro.params.slug || '');
+const slug = Astro.params.slug || '';
+const permalink = '/' + slug;
 
 // Fetch data
-const [globals, navigation, page] = await Promise.all([
+const [globals, navigation, page, generatedArticle] = await Promise.all([
   siteId ? fetchSiteGlobals(siteId) : null,
   siteId ? fetchNavigation(siteId) : [],
-  siteId ? fetchPageByPermalink(permalink, siteId) : null
+  siteId ? fetchPageByPermalink(permalink, siteId) : null,
+  siteId ? fetchGeneratedArticleBySlug(slug, siteId) : null
 ]);
 
-if (!page) {
+if (!page && !generatedArticle) {
   return Astro.redirect('/404');
 }
 
@@ -39,20 +41,31 @@ const blockComponents: Record<string, any> = {
   block_posts: BlockPosts,
   block_form: BlockForm,
 };
+
+const activeEntity = page || generatedArticle;
+const isGenerated = !!generatedArticle && !page;
 ---
 
 <BaseLayout 
-  title={page.seo_title || page.title}
-  description={page.seo_description}
-  image={page.seo_image}
+  title={activeEntity.seo_title || activeEntity.meta_title || activeEntity.title || activeEntity.headline}
+  description={activeEntity.seo_description || activeEntity.meta_description}
+  image={activeEntity.seo_image || (activeEntity.featured_image_filename ? `/assets/content/${activeEntity.featured_image_filename}` : undefined)}
   globals={globals}
   navigation={navigation}
+  schemaJson={activeEntity.schema_json}
 >
-  {page.blocks?.map((block) => {
-    const Component = blockComponents[block.collection];
-    if (Component) {
-      return <Component {...block.item} />;
-    }
-    return null;
-  })}
+  {isGenerated ? (
+    <article class="prose dark:prose-invert max-w-none container mx-auto px-4 py-8">
+      <h1 class="text-4xl font-bold mb-6">{activeEntity.headline}</h1>
+      <div set:html={activeEntity.full_html_body} />
+    </article>
+  ) : (
+    page.blocks?.map((block) => {
+      const Component = blockComponents[block.collection];
+      if (Component) {
+        return <Component {...block.item} />;
+      }
+      return null;
+    })
+  )}
 </BaseLayout>
diff --git a/frontend/src/pages/api/seo/generate-article.ts b/frontend/src/pages/api/seo/generate-article.ts
index 5f09dfd..2b81228 100644
--- a/frontend/src/pages/api/seo/generate-article.ts
+++ b/frontend/src/pages/api/seo/generate-article.ts
@@ -213,7 +213,26 @@ export const POST: APIRoute = async ({ request, locals }) => {
                     : undefined
             });
 
-            // Create article record with featured image
+            // Generate JSON-LD Schema
+            const schemaJson = {
+                "@context": "https://schema.org",
+                "@type": "Article",
+                "headline": processedHeadline,
+                "description": metaDescription,
+                "wordCount": wordCount,
+                "datePublished": new Date().toISOString(),
+                "author": {
+                    "@type": "Organization",
+                    "name": locationVars.state ? `${locationVars.state} Services` : "Local Service Provider"
+                },
+                "image": featuredImage.filename ? `/assets/content/${featuredImage.filename}` : undefined
+            };
+
+            // Check Word Count Goal
+            const targetWordCount = campaign.target_word_count || 1500;
+            const wordCountStatus = wordCount >= targetWordCount ? 'optimal' : 'under_target';
+
+            // Create article record with featured image and schema
             const article = await directus.request(
                 createItem('generated_articles', {
                     site: siteId || campaign.site,
@@ -223,13 +242,15 @@ export const POST: APIRoute = async ({ request, locals }) => {
                     meta_description: metaDescription,
                     full_html_body: fullHtmlBody,
                     word_count: wordCount,
+                    word_count_status: wordCountStatus,
                     is_published: false,
                     location_city: locationVars.city || null,
                     location_county: locationVars.county || null,
                     location_state: locationVars.state || null,
                     featured_image_svg: featuredImage.svg,
                     featured_image_filename: featuredImage.filename,
-                    featured_image_alt: featuredImage.alt
+                    featured_image_alt: featuredImage.alt,
+                    schema_json: schemaJson
                 })
             );
 
diff --git a/frontend/src/types/schema.ts b/frontend/src/types/schema.ts
index 6ae4fb4..9e438b0 100644
--- a/frontend/src/types/schema.ts
+++ b/frontend/src/types/schema.ts
@@ -102,6 +102,7 @@ export interface CampaignMaster {
     location_target?: string;
     batch_count?: number;
     status: 'active' | 'paused' | 'completed';
+    target_word_count?: number;
     date_created?: string;
 }
 
@@ -222,6 +223,7 @@ export interface GeneratedArticle {
     meta_desc?: string;
     is_published?: boolean;
     sync_status?: string;
+    schema_json?: Record<string, any>;
     date_created?: string;
 }
 
@@ -262,4 +264,18 @@ export interface SparkSchema {
     newsletter_subscribers: NewsletterSubscriber[];
     forms: Form[];
     form_submissions: FormSubmission[];
+    link_targets: LinkTarget[];
+}
+
+export interface LinkTarget {
+    id: string;
+    site: string;
+    target_url?: string;
+    target_post?: string;
+    anchor_text: string;
+    anchor_variations?: string[];
+    priority?: number;
+    is_active?: boolean;
+    is_hub?: boolean;
+    max_per_article?: number;
 }