1729 lines
72 KiB
JSON
1729 lines
72 KiB
JSON
{
|
|
"meta": {
|
|
"file_type": "offer_blocks_avatar_personalized",
|
|
"version": "2.1",
|
|
"total_permutations": 100
|
|
},
|
|
"blocks": {
|
|
"block_01_zapier_fix": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"Your dev team is costing you $10k/mo just to patch broken Zaps.",
|
|
"You're terrified to scale ads because the backend infrastructure might snap.",
|
|
"Your CFO is asking why software costs are up 300% this quarter."
|
|
],
|
|
"solutions": [
|
|
"We replace spaghetti Zaps with robust n8n workflows.",
|
|
"Implement server-side queues to handle ad scaling load.",
|
|
"Consolidate 5+ SaaS tools into one purpose-built script."
|
|
],
|
|
"value_points": [
|
|
"Reduce dev costs by 80%",
|
|
"Scale ads to $50k/day without breakage",
|
|
"CFO-approved cost efficiency"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You are personally debugging tech instead of closing $10k deals.",
|
|
"Leads are getting cold because your 'automation' has a 4-hour delay.",
|
|
"You feel trapped by a tech stack you built but don't understand."
|
|
],
|
|
"solutions": [
|
|
"White-glove implementation so you never touch Zapier again.",
|
|
"Instant lead routing (sub-500ms) to your phone.",
|
|
"Simplified dashboard showing you only what matters."
|
|
],
|
|
"value_points": [
|
|
"Reclaim 10+ hours of founder time weekly",
|
|
"Double connection rates on inbound leads",
|
|
"Total peace of mind"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"Your onboarding sequence breaks, causing immediate churn.",
|
|
"You're paying per-task fees on high-volume user events.",
|
|
"Your trial-to-paid data isn't syncing to your CRM correctly."
|
|
],
|
|
"solutions": [
|
|
"Event-driven architecture handles product usage spikes.",
|
|
"Self-hosted automation (unlimited tasks, fixed cost).",
|
|
"Bidirectional sync between Stripe, CRM, and Product."
|
|
],
|
|
"value_points": [
|
|
"Increase activation rate by 15%",
|
|
"Save $5k/mo in Zapier task fees",
|
|
"Perfect data integrity"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"Your client fulfillment is delayed because onboarding zaps failed.",
|
|
"You can't prove ROI to clients because the reporting automation broke.",
|
|
"Your team is wasting 20 hours a week on manual data entry."
|
|
],
|
|
"solutions": [
|
|
"Automated client onboarding flows that never fail.",
|
|
"Live client reporting dashboards fed by API.",
|
|
"Full backend automation for fulfillment tasks."
|
|
],
|
|
"value_points": [
|
|
"Faster time-to-value for clients",
|
|
"Client retention increases due to transparency",
|
|
"Team focuses on strategy, not data entry"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Patient data is being passed through non-compliant tools.",
|
|
"You are losing appointments because confirmation texts aren't firing.",
|
|
"Your front desk is overwhelmed manually entering leads from Facebook."
|
|
],
|
|
"solutions": [
|
|
"HIPAA-compliant data handling workflows.",
|
|
"Reliable SMS/Email confirmations via Twilio API.",
|
|
"Direct EMR integration from ads."
|
|
],
|
|
"value_points": [
|
|
"100% HIPAA Compliance",
|
|
"Reduce no-show rate by 30%",
|
|
"Front desk saves 2 hours daily"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Order data isn't syncing to your fulfillment center fast enough.",
|
|
"You're paying massive Zapier overages every time you have a viral TikTok.",
|
|
"Abandoned cart sequences are triggering too late to recover revenue."
|
|
],
|
|
"solutions": [
|
|
"Real-time order webhook processing.",
|
|
"Scalable infrastructure designed for viral spikes.",
|
|
"Instant trigger abandoned cart flows via Klaviyo API."
|
|
],
|
|
"value_points": [
|
|
"Same-day shipping capability restored",
|
|
"Zero penalty cost for viral success",
|
|
"Recover 15% more lost revenue"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Your webinar attendees aren't getting their login links.",
|
|
"High-ticket applications are getting lost in the ether.",
|
|
"You're paying for 10,000 tasks just to move email addresses around."
|
|
],
|
|
"solutions": [
|
|
"Fail-safe webinar registration automations.",
|
|
"Application CRM pipelines that alert sales instantly.",
|
|
"Efficient batch processing for large lists."
|
|
],
|
|
"value_points": [
|
|
"Maximize webinar show-up rates",
|
|
"Never lose a high-ticket app again",
|
|
"Cut automation costs by half"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"You can't see which franchise location is actually following up.",
|
|
"Centralized reporting is impossible with your current broken stack.",
|
|
"Leads are being routed to the wrong city, wasting ad spend."
|
|
],
|
|
"solutions": [
|
|
"Central 'Air Traffic Control' for lead routing.",
|
|
"Unified HQ dashboard pulling data from all locations.",
|
|
"Geo-fenced routing logic."
|
|
],
|
|
"value_points": [
|
|
"Franchisee accountability",
|
|
"Global view of brand performance",
|
|
"100% accurate lead distribution"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"Your Zillow leads are sitting cold for hours before reaching your CRM.",
|
|
"You're losing commissions because follow-up texts didn't send.",
|
|
"Your ISA team is complaining about duplicate data entry."
|
|
],
|
|
"solutions": [
|
|
"Speed-to-lead automation (Instant transfer).",
|
|
"Automated ISA text nurturing sequences.",
|
|
"Clean two-way sync with your MLS/CRM."
|
|
],
|
|
"value_points": [
|
|
"Convert more internet leads",
|
|
"Never miss a commission due to tech failure",
|
|
"Happy, efficient sales team"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"IT security won't approve your current 'duct-tape' automation stack.",
|
|
"Data silos are preventing cross-departmental collaboration.",
|
|
"You're spending enterprise budget on consumer-grade tools that crash."
|
|
],
|
|
"solutions": [
|
|
"SOC2 compliant enterprise automation architecture.",
|
|
"Unified Data Lake integration.",
|
|
"Enterprise-grade SLA and stability."
|
|
],
|
|
"value_points": [
|
|
"Pass IT security audits easily",
|
|
"Break down data silos",
|
|
"Reliability at scale"
|
|
]
|
|
}
|
|
},
|
|
"block_02_social_proof": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You've been burned by 'experts' who had never managed a $50k/mo budget.",
|
|
"Agencies use your budget to learn instead of bringing proven strategies.",
|
|
"You need results yesterday, not a 3-month 'onboarding phase'."
|
|
],
|
|
"solutions": [
|
|
"We show you data from 10+ similar exits.",
|
|
"Proven playbooks deployed day one.",
|
|
"Rapid implementation cycles."
|
|
],
|
|
"value_points": [
|
|
"Confidence in execution",
|
|
"Faster time to ROI",
|
|
"No 'learning on your dime'"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"Your brand reputation is too valuable to trust to amateurs.",
|
|
"You need a partner who understands the nuance of high-ticket sales.",
|
|
"You've seen agencies destroy the personal brands of your peers."
|
|
],
|
|
"solutions": [
|
|
"Brand-safe marketing protocols.",
|
|
"Experience selling $25k+ offers.",
|
|
"Reputation management focus."
|
|
],
|
|
"value_points": [
|
|
"Protect your personal brand",
|
|
"Attract premium clients",
|
|
"Zero reputation risk"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"Agencies don't understand the difference between SaaS and Ecom.",
|
|
"You need proof they can lower CAC, not just get 'clicks'.",
|
|
"You can't afford to lose another quarter to a bad hire."
|
|
],
|
|
"solutions": [
|
|
"SaaS-specific metrics (LTV:CAC, MRR).",
|
|
"Focus on activation, not just signup.",
|
|
"Quarterly roadmap alignment."
|
|
],
|
|
"value_points": [
|
|
"Speak your language",
|
|
"Profitable user acquisition",
|
|
"Hit quarterly targets"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"You know the game, so you can smell a fake agency from a mile away.",
|
|
"You need a white-label partner that won't embarrass you in front of clients.",
|
|
"You need reliability because your own retention depends on it."
|
|
],
|
|
"solutions": [
|
|
"Proprietary agency-grade SOPs.",
|
|
"Totally invisible white-label service.",
|
|
"Bauer-standard SLA."
|
|
],
|
|
"value_points": [
|
|
"Partner quality you respect",
|
|
"Protect your client relationships",
|
|
"Scale your agency faster"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Marketers who don't understand patient privacy laws (HIPAA).",
|
|
"Agencies that treat your medical practice like a pizza shop.",
|
|
"Fear of aggressive marketing tactics hurting your local reputation."
|
|
],
|
|
"solutions": [
|
|
"HIPAA-certified media buyers.",
|
|
"Practice-growth specific strategies.",
|
|
"Ethical, professional ad copy."
|
|
],
|
|
"value_points": [
|
|
"Zero compliance headaches",
|
|
"Attract ideal patients",
|
|
"Maintain community trust"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Media buyers who panic when they see your daily ad spend volatility.",
|
|
"Agencies that claim to know TikTok but only run Facebook ads.",
|
|
"Partners who don't understand the logistics of inventory vs. ad scale."
|
|
],
|
|
"solutions": [
|
|
"Experience managing $10k+ daily spend.",
|
|
"Native content teams for TikTok.",
|
|
"Inventory-aware scaling logic."
|
|
],
|
|
"value_points": [
|
|
"Scale without panic",
|
|
"Dominate new channels",
|
|
"Align ads with operations"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Funnel builders who create generic pages that don't convert cold traffic.",
|
|
"Copywriters who don't understand your unique voice and methodology.",
|
|
"Agencies that can't handle the pressure of a live launch."
|
|
],
|
|
"solutions": [
|
|
"Direct response copywriting experts.",
|
|
"Voice-matching AI training.",
|
|
"Launch-tested war room support."
|
|
],
|
|
"value_points": [
|
|
"Cold traffic conversion",
|
|
"Authentic brand voice",
|
|
"Record-breaking launches"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Agencies that can handle one location but crumble under 50+.",
|
|
"Lack of experience dealing with franchise-level politics and reporting.",
|
|
"Vendors who can't standardize results across different demographics."
|
|
],
|
|
"solutions": [
|
|
"Multi-account architecture expertise.",
|
|
"Franchise-friendly reporting portals.",
|
|
"Geo-agnostic growth frameworks."
|
|
],
|
|
"value_points": [
|
|
"Scale to 100+ locations",
|
|
"Happy franchisees",
|
|
"Predictable growth everywhere"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"Lead gen companies that sell the same leads to 5 other agents.",
|
|
"Marketers who don't understand the luxury price point.",
|
|
"Agencies that generate high volume but zero quality."
|
|
],
|
|
"solutions": [
|
|
"Exclusive lead generation (Owned assets).",
|
|
"Luxury aesthetic design team.",
|
|
"High-intent qualifying funnels."
|
|
],
|
|
"value_points": [
|
|
"Own your pipeline",
|
|
"Attract HNW clients",
|
|
"Stop chasing tire-kickers"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Vendors who can't pass your procurement and security compliance.",
|
|
"Small shops that don't have the bandwidth to support your scale.",
|
|
"Partners who don't understand enterprise sales cycles."
|
|
],
|
|
"solutions": [
|
|
"Enterprise-ready compliance packet.",
|
|
"Scalable resource allocation.",
|
|
"ABM & Long-cycle tracking."
|
|
],
|
|
"value_points": [
|
|
"Procurement approved fast",
|
|
"Support massive scale",
|
|
"Drive pipeline velocity"
|
|
]
|
|
}
|
|
},
|
|
"block_03_fix_first_scale_second": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You try to scale to $50k/mo but your profit margin vanishes.",
|
|
"Your website conversion rate drops the moment traffic increases.",
|
|
"You don't trust your numbers enough to push the 'spend' button."
|
|
],
|
|
"solutions": [
|
|
"Unit economic analysis before scaling.",
|
|
"Load-tested conversion funnels.",
|
|
"Real-time P&L dashboards."
|
|
],
|
|
"value_points": [
|
|
"Profitable scaling",
|
|
"Consistent conversion rates",
|
|
"Financial confidence"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You get more leads, but they are lower quality and waste your time.",
|
|
"Your calendar fills up with 'no-shows' when you turn on ads.",
|
|
"Your manual follow-up process breaks when volume doubles."
|
|
],
|
|
"solutions": [
|
|
"Strict pre-qualification gates.",
|
|
"Automated reminder & nurture sequences.",
|
|
" scalable intake systems."
|
|
],
|
|
"value_points": [
|
|
"Only talk to qualified buyers",
|
|
"Full calendar, zero waste",
|
|
"Scale without burnout"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"You acquire users faster, but churn increases just as fast.",
|
|
"Your server infrastructure crashes during marketing pushes.",
|
|
"You're paying for traffic that your onboarding flow can't convert."
|
|
],
|
|
"solutions": [
|
|
"Retention-focused acquisition targeting.",
|
|
"Scalable server architecture consulting.",
|
|
"Onboarding flow optimization."
|
|
],
|
|
"value_points": [
|
|
"Lower churn rate",
|
|
"100% Uptime during growth",
|
|
"Higher activation rate"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"Selling more clients just creates a delivery bottleneck.",
|
|
"Your operations break every time you add 5 new retainers.",
|
|
"You're scaling chaos instead of scaling profit."
|
|
],
|
|
"solutions": [
|
|
"Delivery systemization consulting.",
|
|
"Automated client setup workflows.",
|
|
"Profit-first operational design."
|
|
],
|
|
"value_points": [
|
|
"Smooth delivery at scale",
|
|
"Operational calmness",
|
|
"Higher margins"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"More leads just means more overwhelmed front-desk staff.",
|
|
"You're booking appointments that don't show up.",
|
|
"Your intake process is paper-heavy and slows everything down."
|
|
],
|
|
"solutions": [
|
|
"Automated patient scheduling tools.",
|
|
"Digital intake forms & pre-arrival workflows.",
|
|
"Front-desk automation training."
|
|
],
|
|
"value_points": [
|
|
"Happy staff",
|
|
"Full schedule",
|
|
"Paperless efficiency"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Scaling spend ruins your ROAS because your AOV is too low.",
|
|
"Your site speed tanks when you send TikTok traffic.",
|
|
"You're selling inventory you can't ship fast enough."
|
|
],
|
|
"solutions": [
|
|
"Bundle & Upsell strategy optimization.",
|
|
"Headless commerce speed optimization.",
|
|
"Inventory-synced ad management."
|
|
],
|
|
"value_points": [
|
|
"Higher AOV",
|
|
"Blazing fast site",
|
|
"Never oversell stock"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Your webinar software caps out or crashes during big launches.",
|
|
"You're getting leads but your email warming sequence is broken.",
|
|
"Your sales team is overwhelmed with unqualified apps."
|
|
],
|
|
"solutions": [
|
|
"Enterprise-grade webinar platforms.",
|
|
"Deliverability-focused email infrastructure.",
|
|
"AI-driven lead scoring."
|
|
],
|
|
"value_points": [
|
|
"Flawless launches",
|
|
"Inbox placement",
|
|
"Efficient sales team"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"You scale ads but local managers aren't trained to handle the calls.",
|
|
"Money is wasted because leads aren't routed to the nearest open store.",
|
|
"Your CRM creates duplicates instead of updating existing records."
|
|
],
|
|
"solutions": [
|
|
"Local staff sales training scripts.",
|
|
"Smart geo-routing technology.",
|
|
"Clean data merging logic."
|
|
],
|
|
"value_points": [
|
|
"Better close rates locally",
|
|
"Efficient ad spend",
|
|
"Clean customer database"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"You're generating leads but have no automated nurture to warm them.",
|
|
"You're busy showing homes and missing the new incoming calls.",
|
|
"Your database is a mess of uncontacted opportunities."
|
|
],
|
|
"solutions": [
|
|
"12-month automated nurture campaigns.",
|
|
"AI Receptionist for instant response.",
|
|
"Database reactivation campaigns."
|
|
],
|
|
"value_points": [
|
|
"Passive lead warming",
|
|
"Instant response 24/7",
|
|
"Found money in database"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"You launch campaigns but sales ops can't process the data.",
|
|
"Your legacy CRM fields don't match your new marketing forms.",
|
|
"Scaling requires manual data cleaning that costs thousands."
|
|
],
|
|
"solutions": [
|
|
"Sales Ops & MarkOps alignment workshops.",
|
|
"Custom CRM integration development.",
|
|
"Automated data hygiene pipelies."
|
|
],
|
|
"value_points": [
|
|
"Sales & Marketing harmony",
|
|
"Seamless data flow",
|
|
"Lower operational costs"
|
|
]
|
|
}
|
|
},
|
|
"block_04_market_domination": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You're spending 20 hours a week managing ads instead of being CEO.",
|
|
"Competitors with worse products are outspending and outranking you.",
|
|
"You feel invisible in a crowded market despite having a better offer."
|
|
],
|
|
"solutions": [
|
|
"Full-service ad management.",
|
|
"Competitor conquesting campaigns.",
|
|
"Brand awareness & retargeting layers."
|
|
],
|
|
"value_points": [
|
|
"Be the CEO again",
|
|
"Dominate market share",
|
|
"Become the category king"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You're the best kept secret in your industry (and that's not good).",
|
|
"Your organic reach is dying and you don't know how to run paid.",
|
|
"You see inferior consultants getting the speaking gigs you deserve."
|
|
],
|
|
"solutions": [
|
|
"Paid amplification of thought leadership.",
|
|
"Omnipresence retargeting strategy.",
|
|
"Authority-building ad formats."
|
|
],
|
|
"value_points": [
|
|
"Industry fame",
|
|
"Consistent reach",
|
|
"Command higher fees"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"Your CAC is twice as high as the industry average.",
|
|
"You're relying on one channel (like LinkedIn) and it's risky.",
|
|
"You don't have the creative bandwidth to test new ad angles."
|
|
],
|
|
"solutions": [
|
|
"Cross-channel diversification (FB, Google, TT).",
|
|
"Creative testing factory.",
|
|
"CAC-focused bidding strategies."
|
|
],
|
|
"value_points": [
|
|
"Lower CAC",
|
|
"Platform risk mitigation",
|
|
"Winning creative always"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"You're great at client work but terrible at your own marketing.",
|
|
"You rely on referrals which is unpredictable and unscalable.",
|
|
"Your own case studies aren't being leveraged in ads."
|
|
],
|
|
"solutions": [
|
|
"Done-for-you agency growth engine.",
|
|
"Referral-independent pipeline.",
|
|
"Case study amplification system."
|
|
],
|
|
"value_points": [
|
|
"Practice what you preach",
|
|
"Predictable growth",
|
|
"Leverage your results"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Your practice appears below competitors with worse reviews on Google.",
|
|
"You're invisible to new patients moving into the area.",
|
|
"Your waiting room is empty while the clinic down the street is full."
|
|
],
|
|
"solutions": [
|
|
"Local SEO domination.",
|
|
"New mover targeting campaigns.",
|
|
"Review generation & management."
|
|
],
|
|
"value_points": [
|
|
"Rank #1 locally",
|
|
"Capture new market",
|
|
"Full waiting room"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"You're totally dependent on Facebook and terrified of a ban.",
|
|
"You can't crack TikTok or YouTube ads.",
|
|
"Your brand looks small compared to the giants in your niche."
|
|
],
|
|
"solutions": [
|
|
"Multi-platform ad buying.",
|
|
"Native UGC content production.",
|
|
"Big-brand retargeting capability."
|
|
],
|
|
"value_points": [
|
|
"Sleep well at night",
|
|
"Unlock new traffic",
|
|
"Look like a giant"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Your ad costs are rising and your funnel isn't converting enough.",
|
|
"You're struggling to fill your high-ticket programs consistently.",
|
|
"You need a 'machine' that brings in students while you sleep."
|
|
],
|
|
"solutions": [
|
|
"Funnel optimization & testing.",
|
|
"Evergreen webinar funnels.",
|
|
"Automated enrollment systems."
|
|
],
|
|
"value_points": [
|
|
"Maintain margins",
|
|
"Consistent enrollments",
|
|
"Passive income machine"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Your brand presence is fragmented and inconsistent across cities.",
|
|
"Local franchisees are running rogue ads that hurt the brand.",
|
|
"You're losing market share to digitally savvy competitors."
|
|
],
|
|
"solutions": [
|
|
"Brand-controlled ad templates.",
|
|
"Centralized ad account management.",
|
|
"Competitor displacement campaigns."
|
|
],
|
|
"value_points": [
|
|
"Unified brand image",
|
|
"Brand safety",
|
|
"Market leadership"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"You're relying on Zillow/Realtor.com instead of owning your lead flow.",
|
|
"You're not showing up when luxury buyers search in your area.",
|
|
"Your personal brand isn't matching your service level online."
|
|
],
|
|
"solutions": [
|
|
"Own your traffic source.",
|
|
"Luxury search intent targeting.",
|
|
"Premium personal brand ads."
|
|
],
|
|
"value_points": [
|
|
"Independence from portals",
|
|
"Attract luxury buyers",
|
|
"Premium perception"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Your enterprise moves too slow to capitalize on market trends.",
|
|
"Your marketing looks 'corporate' and boring compared to startups.",
|
|
"You're struggling to attribute B2B leads to specific campaigns."
|
|
],
|
|
"solutions": [
|
|
"Agile marketing pods.",
|
|
"Modern B2B creative strategy.",
|
|
"Full-funnel attribution modeling."
|
|
],
|
|
"value_points": [
|
|
"Speed to market",
|
|
"Modern brand image",
|
|
"Clear ROI"
|
|
]
|
|
}
|
|
},
|
|
"block_05_stop_wasting_dollars": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"Burning runway capital on experiments that don't work.",
|
|
"Your investor updates are awkward because acquisition costs are up.",
|
|
"You're cutting product budget to pay for inefficient marketing."
|
|
],
|
|
"solutions": [
|
|
"Proven experiment frameworks.",
|
|
"CFO-aligned efficiency reporting.",
|
|
"Optimization to free up budget."
|
|
],
|
|
"value_points": [
|
|
"Extend runway",
|
|
"Happy investors",
|
|
"Fund product dev"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"Spending $500 to get on a call with someone who has no money.",
|
|
"Wasting time creating content that nobody sees.",
|
|
"Paying for 'likes' that don't turn into consulting contracts."
|
|
],
|
|
"solutions": [
|
|
"Income-targeting layers.",
|
|
"Distribution-first content strategy.",
|
|
"Conversion-focused objective setting."
|
|
],
|
|
"value_points": [
|
|
"High-value calls only",
|
|
"Content ROI",
|
|
"Real revenue"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"Paying for signups that never activate their account.",
|
|
"Bidding on keywords that are too broad and expensive.",
|
|
"Retargeting users who have already converted (waste)."
|
|
],
|
|
"solutions": [
|
|
"Activation-optimized bidding.",
|
|
"Exact-match keyword sculpting.",
|
|
"Dynamic exclusion audiences."
|
|
],
|
|
"value_points": [
|
|
"Pay for users, not leads",
|
|
"Lower CPC",
|
|
"Zero waste"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"Running ads for yourself that generate bad leads you have to filter.",
|
|
"Eating into your agency margins with inefficient client acquisition.",
|
|
"Spending billable hours fixing your own broken campaigns."
|
|
],
|
|
"solutions": [
|
|
"Lead scoring & filtering (MQL/SQL).",
|
|
"Niche-specific targeting.",
|
|
"Outsourced ad management."
|
|
],
|
|
"value_points": [
|
|
"Clean pipeline",
|
|
"Protect margins",
|
|
"Focus on clients"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Advertising to people 50 miles away who will never visit.",
|
|
"Paying for clicks for services you don't even offer.",
|
|
"Wasting budget on 'brand awareness' without getting appointments."
|
|
],
|
|
"solutions": [
|
|
"Tight geo-fencing radius.",
|
|
"Service-specific ad groups.",
|
|
"Appointment-optimization only."
|
|
],
|
|
"value_points": [
|
|
"Hyper-local efficiency",
|
|
"Relevant traffic",
|
|
"Tangible ROI"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Showing ads to people who just bought yesterday.",
|
|
"Spending heavily on products that are out of stock.",
|
|
"Not excluding low-value locations or demographics."
|
|
],
|
|
"solutions": [
|
|
"Smart exclusion logic.",
|
|
"Inventory-feed integration.",
|
|
"LTV-based bidding."
|
|
],
|
|
"value_points": [
|
|
"Better customer experience",
|
|
"Smart spend",
|
|
"Higher profitability"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Paying $30 per lead for people who just want freebies.",
|
|
"Ads running to a broken checkout page.",
|
|
"Scaling a funnel that is actually losing money per customer."
|
|
],
|
|
"solutions": [
|
|
"Buyer-intent targeting.",
|
|
"Funnel uptime monitoring.",
|
|
"Unit economics tracking."
|
|
],
|
|
"value_points": [
|
|
"Acquire buyers",
|
|
"Revenue protection",
|
|
"Profitable scaling"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Location A is overspending while Location B is starving for leads.",
|
|
"No shared learnings between locations leading to repeated mistakes.",
|
|
"Paying double because different franchisees bid on same keywords."
|
|
],
|
|
"solutions": [
|
|
"Budget balancing algorithms.",
|
|
"Cross-location data sharing.",
|
|
"Unified keyword strategy."
|
|
],
|
|
"value_points": [
|
|
"Balanced growth",
|
|
"System-wide efficiency",
|
|
"Lower aggregate costs"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"Paying for 'home value' leads that are just looky-loos.",
|
|
"Spending budget on zip codes that don't have luxury inventory.",
|
|
"Generating leads that other agents in your office already have."
|
|
],
|
|
"solutions": [
|
|
"Intent-based seller targeting.",
|
|
"MLS-data backed geo-targeting.",
|
|
"Deduplication logic."
|
|
],
|
|
"value_points": [
|
|
"Motivated sellers",
|
|
"Target rich areas",
|
|
"Exclusive leads"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Departmental overlap causing you to bid against yourself.",
|
|
"Spending Q4 budget just to 'use it or lose it' efficiently.",
|
|
"Lack of visibility into where the agency fees are actually going."
|
|
],
|
|
"solutions": [
|
|
"Global account consolidation.",
|
|
"Strategic Q4 investment planning.",
|
|
"Transparent fee structures."
|
|
],
|
|
"value_points": [
|
|
"Eliminate cannibalization",
|
|
"Smart capital deployment",
|
|
"Total financial clarity"
|
|
]
|
|
}
|
|
},
|
|
"block_06_start_building_systems": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"Your business breaks if you go on vacation.",
|
|
"Revenue is unpredictable, making hiring impossible.",
|
|
"You're reacting to the market instead of controlling it."
|
|
],
|
|
"solutions": [
|
|
"Automated revenue systems.",
|
|
"Predictable forecasting models.",
|
|
"Proactive market control strategy."
|
|
],
|
|
"value_points": [
|
|
"Freedom to leave",
|
|
"Confident hiring",
|
|
"Command the market"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You are the bottleneck for every single sale.",
|
|
"Your income is tied 1:1 to your hours worked.",
|
|
"You have no asset to sell if you ever wanted to exit."
|
|
],
|
|
"solutions": [
|
|
"Sales team delegtion systems.",
|
|
"Productized service models.",
|
|
"Asset-building marketing."
|
|
],
|
|
"value_points": [
|
|
"Remove yourself",
|
|
"Decouple time/money",
|
|
"Build equity"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"User acquisition is manual and relies on your personal network.",
|
|
"You have no automated way to nurture free trials.",
|
|
"Growth is spiky and scares investors."
|
|
],
|
|
"solutions": [
|
|
"Automated acquisition channels.",
|
|
"Product-led growth (PLG) nurture.",
|
|
"Smooth, linear growth curves."
|
|
],
|
|
"value_points": [
|
|
"Systematic growth",
|
|
"Passive conversion",
|
|
"Investor confidence"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"You're reinventing the wheel for every new client acquisition.",
|
|
"Your pipeline dries up when you get busy with delivery.",
|
|
"You have no 'faucet' to turn on when you need more deals."
|
|
],
|
|
"solutions": [
|
|
"Standardized acquisition playbooks.",
|
|
"Always-on lead gen.",
|
|
"Predictable deal flow faucet."
|
|
],
|
|
"value_points": [
|
|
"Efficiency",
|
|
"Never go hungry",
|
|
"On-demand growht"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"You rely on word-of-mouth which you can't control.",
|
|
"Your front desk has no system for following up with old leads.",
|
|
"You don't know where your next patient is coming from."
|
|
],
|
|
"solutions": [
|
|
"Controlable patient acquisition channels.",
|
|
"Automated reactivation database.",
|
|
"Attribution tracking."
|
|
],
|
|
"value_points": [
|
|
"Predictable volume",
|
|
"Maximize lifetime value",
|
|
"Clarity"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"You rely on viral hits instead of consistent customer acquisition.",
|
|
"You have no backend system to increase LTV automatically.",
|
|
"You're renting your customers from Facebook instead of owning them."
|
|
],
|
|
"solutions": [
|
|
"Consistent paid media architecture.",
|
|
"Automated LTV email flows.",
|
|
"First-party data ownership."
|
|
],
|
|
"value_points": [
|
|
"Stability",
|
|
"Higher profit per user",
|
|
"Asset ownership"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"You're launching constantly just to maintain revenue (launch fatigue).",
|
|
"You have no 'evergreen' funnel that works without you.",
|
|
"Sales drop to zero if you stop posting on Instagram."
|
|
],
|
|
"solutions": [
|
|
"Evergreen funnel construction.",
|
|
"Automated webinars.",
|
|
"Paid traffic replacing organic grind."
|
|
],
|
|
"value_points": [
|
|
"End launch fatigue",
|
|
"Sales while you sleep",
|
|
"Freedom from content"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Every location does marketing differently (chaos).",
|
|
"No centralized dashboard to see system-wide health.",
|
|
"Franchisees are begging for a 'playbook' you don't have."
|
|
],
|
|
"solutions": [
|
|
"Centralized marketing SOPs.",
|
|
"Global health dashboard.",
|
|
"Franchise growth playbook."
|
|
],
|
|
"value_points": [
|
|
"Order & Standardiztion",
|
|
"Executive visibility",
|
|
"Franchisee Usage"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"You're chasing deals instead of having them come to you.",
|
|
"You have no system to stay top-of-mind with past clients.",
|
|
"Your business looks like a hustle, not a corporation."
|
|
],
|
|
"solutions": [
|
|
"Inbound lead attraction systems.",
|
|
"Automated sphere-of-influence nurture.",
|
|
"Professional corporate branding."
|
|
],
|
|
"value_points": [
|
|
"Attract vs Chase",
|
|
"Referral consistency",
|
|
"Enterprise value"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Processes are manual, slow, and error-prone.",
|
|
"Teams are working in silos with no unified system.",
|
|
"You can't forecast growth because the data is disconnected."
|
|
],
|
|
"solutions": [
|
|
"Marketing automation orchestration.",
|
|
"Unified revenue operations (RevOps).",
|
|
"Integrated data warehousing."
|
|
],
|
|
"value_points": [
|
|
"Speed & Accuracy",
|
|
"Collaboration",
|
|
"Accurate Forecasts"
|
|
]
|
|
}
|
|
},
|
|
"block_07_dedicated_growth_unit": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You spend all day on Slack managing contractors.",
|
|
"Nobody on your team cares about the 'big picture' profit.",
|
|
"You're the only one checking if the funnel is actually working."
|
|
],
|
|
"solutions": [
|
|
"We manage the talent, you manage the vision.",
|
|
"Profit-share incentives alignment.",
|
|
"Proactive performance monitoring."
|
|
],
|
|
"value_points": [
|
|
"Get your time back",
|
|
"True partnership",
|
|
"Peace of mind"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You're trying to be the CEO, CMO, and CTO all at once.",
|
|
"You're wasting your genius zone on tech support.",
|
|
"You're lonely at the top without a strategic partner."
|
|
],
|
|
"solutions": [
|
|
"Fractional C-Suite team.",
|
|
"We handle tech, you handle talent.",
|
|
"Strategic advisory board."
|
|
],
|
|
"value_points": [
|
|
"Focus on genius zone",
|
|
"Tech freedom",
|
|
"Executive support"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"You can't afford a full-time CMO, Head of Growth, and Dev.",
|
|
"Your current team is too junior to handle complex growth ops.",
|
|
"You need senior-level strategy without the $200k salary."
|
|
],
|
|
"solutions": [
|
|
"Fractional Growth Team.",
|
|
"Senior expertise on demand.",
|
|
"Cost-effective executive strategy."
|
|
],
|
|
"value_points": [
|
|
"Enterprise talent",
|
|
"Budget efficiency",
|
|
"High-level execution"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"Your internal team is maxed out on client work.",
|
|
"You can't treat your own agency like a client effectively.",
|
|
"You need an 'agency for the agency'."
|
|
],
|
|
"solutions": [
|
|
"Dedicated growth pod.",
|
|
"External accountability.",
|
|
"Agency-specific growth team."
|
|
],
|
|
"value_points": [
|
|
"Capacity relief",
|
|
"Prioritized growth",
|
|
"Peer expertise"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Your office manager is trying to run Facebook ads (badly).",
|
|
"You have nobody to hold accountable for marketing ROI.",
|
|
"You're paying a retainer but getting no strategic advice."
|
|
],
|
|
"solutions": [
|
|
"Expert medical marketing team.",
|
|
"Accountable account director.",
|
|
"Quarterly strategic reviews."
|
|
],
|
|
"value_points": [
|
|
"Professional execution",
|
|
"Clear accountability",
|
|
"Strategic path"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Your media buyer doesn't talk to your email marketer.",
|
|
"You lack a 'Growth Lead' to orchestrate the channels.",
|
|
"Strategy is fragmented, killing your omnichannel potential."
|
|
],
|
|
"solutions": [
|
|
"Unified growth pod.",
|
|
"Growth Lead orchestration.",
|
|
"Holistic strategy."
|
|
],
|
|
"value_points": [
|
|
"Channel synergy",
|
|
"Orchestrated growth",
|
|
"Maximized LTV"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Your VA is overwhelmed trying to run your tech stack.",
|
|
"You're missing opportunities because nobody is watching the data.",
|
|
"You need a partner, not just a task-doer."
|
|
],
|
|
"solutions": [
|
|
"Technical RevOps team.",
|
|
"Daily data monitoring.",
|
|
"Strategic growth partner."
|
|
],
|
|
"value_points": [
|
|
"Tech stability",
|
|
"Optimized opportunities",
|
|
" Strategic lift"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Corporate marketing is disconnected from local reality.",
|
|
"You need a central team to support all franchisees.",
|
|
"In-house hiring for this level of talent is too slow."
|
|
],
|
|
"solutions": [
|
|
"Field-aware marketing team.",
|
|
"Centralized support hub.",
|
|
"Immediate expert deployment."
|
|
],
|
|
"value_points": [
|
|
"Local relevance",
|
|
"Scalable support",
|
|
"Speed to value"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"You have an assistant, but not a marketing director.",
|
|
"You need high-level strategy to break into the ultra-luxury market.",
|
|
"You're tired of managing vendors instead of selling homes."
|
|
],
|
|
"solutions": [
|
|
"Fractional Marketing Director.",
|
|
"Luxury market strategy.",
|
|
"Vendor consolidation."
|
|
],
|
|
"value_points": [
|
|
"Executive leadership",
|
|
"Market penetration",
|
|
"Focus on sales"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Internal IT is too slow to support marketing agility.",
|
|
"You need a 'SWAT team' to execute fast outside of bureaucracy.",
|
|
"You lack specialized talent for new channels like TikTok."
|
|
],
|
|
"solutions": [
|
|
"Agile external unit.",
|
|
"Bureaucracy-free execution.",
|
|
"Specialist talent access."
|
|
],
|
|
"value_points": [
|
|
"Speed",
|
|
"Agility",
|
|
"Innovation"
|
|
]
|
|
}
|
|
},
|
|
"block_08_elite_media_buying": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"Your CPA fluctuates wildly and nobody knows why.",
|
|
"You're not testing enough creative variations to find a winner.",
|
|
"You're missing out on new placements like Reels or Shorts."
|
|
],
|
|
"solutions": [
|
|
"Rigorous CPA stabilization protocols.",
|
|
"High-volume creative testing.",
|
|
"Alpha-beta platform testing."
|
|
],
|
|
"value_points": [
|
|
"Stable costs",
|
|
"Finding winners",
|
|
"First-mover advantage"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"Your ads attract 'freebie seekers' instead of premium clients.",
|
|
"You're not using retargeting to close the 98% who don't buy.",
|
|
"Your messaging gets diluted by generic ad copy."
|
|
],
|
|
"solutions": [
|
|
"Premium audience targeting.",
|
|
"Full-funnel retargeting.",
|
|
"High-status copywriting."
|
|
],
|
|
"value_points": [
|
|
"Better clients",
|
|
"Higher conversion",
|
|
"Brand authority"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"You're bidding on expensive keywords without a negative keyword strategy.",
|
|
"Your display ads are showing up on spammy websites.",
|
|
"You're not leveraging lookalike audiences from your best users."
|
|
],
|
|
"solutions": [
|
|
"Negative keyword sculpting.",
|
|
"Brand safety filtering.",
|
|
"LTV-based lookalikes."
|
|
],
|
|
"value_points": [
|
|
"Cost efficiency",
|
|
"Brand protection",
|
|
"High-quality users"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"You know good media buying, so bad performance infuriates you.",
|
|
"You need advanced strategies like cross-channel sequencing.",
|
|
"You can't find a buyer who understands B2B nuance."
|
|
],
|
|
"solutions": [
|
|
"Expert-level buying.",
|
|
"Sequenced omni-channel flows.",
|
|
"B2B-specialized buyers."
|
|
],
|
|
"value_points": [
|
|
"Peer-level competence",
|
|
"Sophisticated strategy",
|
|
"B2B results"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"Ads targeting the wrong zip codes or demographics.",
|
|
"Using stock photos that look fake and untrustworthy.",
|
|
"Not bidding on 'near me' intent keywords effectively."
|
|
],
|
|
"solutions": [
|
|
"Precision geo-targeting.",
|
|
"Authentic photoshoot production.",
|
|
"Hyper-local SEO/SEM."
|
|
],
|
|
"value_points": [
|
|
"Relevant patients",
|
|
"Trust & Credibility",
|
|
"Capture intent"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Not using dynamic product ads properly.",
|
|
"Failing to capitalize on Q4/holiday spikes.",
|
|
"Ad spend doesn't scale with inventory levels."
|
|
],
|
|
"solutions": [
|
|
"DPA optimization.",
|
|
"Seasonal peak scaling protocols.",
|
|
"Inventory-aware bidding."
|
|
],
|
|
"value_points": [
|
|
"Higher CTR",
|
|
"Max Q4 revenue",
|
|
"Operational balance"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Your ads get high CTR but low conversion (clickbait).",
|
|
"You're burning out your warm audience without adding cold traffic.",
|
|
"Your ad frequency is too high, annoying your prospects."
|
|
],
|
|
"solutions": [
|
|
"Conversion-focused creative.",
|
|
"Cold traffic scale strategies.",
|
|
"Frequency management."
|
|
],
|
|
"value_points": [
|
|
"Sales, not clicks",
|
|
"Sustainable scale",
|
|
"Brand health"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"Not using geo-fencing effectively around competitors.",
|
|
"Local ad accounts are messy and unorganized.",
|
|
"Unable to shift budget quickly to underperforming locations."
|
|
],
|
|
"solutions": [
|
|
"Competitor geo-conquesting.",
|
|
"Structured account hierarchy.",
|
|
"Agile budget allocation."
|
|
],
|
|
"value_points": [
|
|
"Steal market share",
|
|
"Clarity & Control",
|
|
"Resource agility"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"Running generic 'just listed' ads instead of lifestyle branding.",
|
|
"Not retargeting open house visitors.",
|
|
"Wasting money on leads looking for rentals."
|
|
],
|
|
"solutions": [
|
|
"Lifestyle video ads.",
|
|
"Offline-to-online retargeting.",
|
|
"Renter exclusion layers."
|
|
],
|
|
"value_points": [
|
|
"Brand distinction",
|
|
"Capture everything",
|
|
"Buyer focus"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Buying strategy doesn't account for long sales cycles.",
|
|
"Not using Account Based Marketing (ABM) features.",
|
|
"Brand safety concerns limiting performance."
|
|
],
|
|
"solutions": [
|
|
"Long-window attribution.",
|
|
"LinkedIn/Programmatic ABM.",
|
|
"Enterprise brand safety suite."
|
|
],
|
|
"value_points": [
|
|
"Pipeline realism",
|
|
"Target key accounts",
|
|
"Risk-free scale"
|
|
]
|
|
}
|
|
},
|
|
"block_09_sovereign_capi": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You can't make financial decisions because the data is wrong.",
|
|
"You might be turning off your best ads because they look like losers.",
|
|
"Investors don't trust your CAC numbers."
|
|
],
|
|
"solutions": [
|
|
"Server-side financial reconcilliation.",
|
|
"Accurate attribution modeling.",
|
|
"Audited data pipelines."
|
|
],
|
|
"value_points": [
|
|
"Financial clarity",
|
|
"Optimize correctly",
|
|
"Investor trust"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"You don't know which webinar slide is actually converting.",
|
|
"High-ticket sales happen offline, so ads get zero credit.",
|
|
"You're guessing which channel brings the whales."
|
|
],
|
|
"solutions": [
|
|
"Granular funnel tracking.",
|
|
"Offline conversion import (OCI).",
|
|
"Whale-client attribution."
|
|
],
|
|
"value_points": [
|
|
"Optimize content",
|
|
"Credit where due",
|
|
"Find more whales"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"Trial signups aren't matching back to ad clicks.",
|
|
"You can't track LTV by traffic source.",
|
|
"Stripe data and Google Analytics show completely different numbers."
|
|
],
|
|
"solutions": [
|
|
"Click-to-subscription tracking.",
|
|
"Source-based LTV cohorts.",
|
|
"Single source of truth."
|
|
],
|
|
"value_points": [
|
|
"Match rate",
|
|
"LTV optimization",
|
|
"Data confidence"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"Clients are firing you because your reports don't match their revenue.",
|
|
"You're spending hours manually reconciling spreadsheets.",
|
|
"You look incompetent when data is missing."
|
|
],
|
|
"solutions": [
|
|
"Revenue-match reporting.",
|
|
"Automated data warehousing.",
|
|
"Client-facing truth dashboards."
|
|
],
|
|
"value_points": [
|
|
"Retain clients",
|
|
"Save time",
|
|
"Professionalism"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"You don't know if a booked appointment came from Google or Facebook.",
|
|
"Patient privacy blocks standard tracking methods.",
|
|
"You can't calculate the ROI of your marketing spend."
|
|
],
|
|
"solutions": [
|
|
"Source-specific booking tracking.",
|
|
"HIPAA-compliant analytics.",
|
|
"ROI calculators."
|
|
],
|
|
"value_points": [
|
|
"Know what works",
|
|
"Compliance",
|
|
"Financial logic"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"Facebook attributes every sale to itself (over-reporting).",
|
|
"You're losing signal on your most profitable mobile customers.",
|
|
" Attribution windows are messing up your daily budget decisions."
|
|
],
|
|
"solutions": [
|
|
"Independent attribution auditing.",
|
|
"First-party ID resolution.",
|
|
"Custom attribution windows."
|
|
],
|
|
"value_points": [
|
|
"Real numbers",
|
|
"Recover signal",
|
|
"Better decisions"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"Application calls aren't feeding back to the pixel.",
|
|
"You don't know if your YouTube ads or emails closed the deal.",
|
|
"You're scaling the wrong funnel because tracking is broken."
|
|
],
|
|
"solutions": [
|
|
"CRM-to-Pixel feedback loops.",
|
|
"Multi-touch attribution.",
|
|
"Funnel-integrity monitoring."
|
|
],
|
|
"value_points": [
|
|
"Smarter pixel",
|
|
"Budget efficiency",
|
|
"Scale the winner"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"You can't attribute foot traffic to digital ad spend.",
|
|
" Franchisees claim ads don't work because they can't 'see' the lead.",
|
|
"Cross-location attribution is a nightmare."
|
|
],
|
|
"solutions": [
|
|
"Store-visit lift measurement.",
|
|
"Lead-to-sale CRM matching.",
|
|
"Location-grouped reporting."
|
|
],
|
|
"value_points": [
|
|
"Prove value",
|
|
"Franchisee buy-in",
|
|
"Regional clarity"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"Leads call you directly and the ad platform never knows.",
|
|
"Closing happens 3 months later, losing the data trail.",
|
|
"You don't know which ad brings higher commission deals."
|
|
],
|
|
"solutions": [
|
|
"Call tracking integration.",
|
|
"Long-window offline imports.",
|
|
"Revenue-based ad optimization."
|
|
],
|
|
"value_points": [
|
|
"Capture all value",
|
|
"See the long game",
|
|
"Optimize for commission"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"Multiple touchpoints across long cycles are lost.",
|
|
"Data privacy compliance is blocking your tracking scripts.",
|
|
"You have no single source of truth for marketing performance."
|
|
],
|
|
"solutions": [
|
|
"Full-customer journey mapping.",
|
|
"Server-side privacy compliant tracking.",
|
|
"Enterprise data warehouse."
|
|
],
|
|
"value_points": [
|
|
"Journey visibility",
|
|
"Compliance",
|
|
"One truth"
|
|
]
|
|
}
|
|
},
|
|
"block_10_marketing_audit": {
|
|
"scaling_founder": {
|
|
"pains": [
|
|
"You have a 'Frankenstein' tech stack that needs an exorcism.",
|
|
"You suspect you're bleeding money but don't know where.",
|
|
"You need a roadmap, not just another tool."
|
|
],
|
|
"solutions": [
|
|
"Tech stack consolidation plan.",
|
|
"Budget leakage audit.",
|
|
"Strategic Growth Roadmap."
|
|
],
|
|
"value_points": [
|
|
"Clean stack",
|
|
"Stop the bleeding",
|
|
"Clear path forward"
|
|
]
|
|
},
|
|
"elite_consultant": {
|
|
"pains": [
|
|
"Your brand message feels stale and needs a refresh.",
|
|
"You're not sure if your pricing is right for the current market.",
|
|
"You need an outside set of eyes on your sales process."
|
|
],
|
|
"solutions": [
|
|
"Brand messaging audit.",
|
|
"Pricing elasticity analysis.",
|
|
"Sales process review."
|
|
],
|
|
"value_points": [
|
|
"Fresh message",
|
|
"Optimized pricing",
|
|
"Higher close rate"
|
|
]
|
|
},
|
|
"saas_overloader": {
|
|
"pains": [
|
|
"You don't know why users are dropping off during onboarding.",
|
|
"You need a technical audit of your tracking setup.",
|
|
"You're unsure which growth lever to pull next."
|
|
],
|
|
"solutions": [
|
|
"Onboarding friction log.",
|
|
"Tracking implementation audit.",
|
|
"Growth lever prioritization."
|
|
],
|
|
"value_points": [
|
|
"Fix the leaks",
|
|
"Trust data",
|
|
"Focus execution"
|
|
]
|
|
},
|
|
"high_end_agency_owner": {
|
|
"pains": [
|
|
"You're too close to your own business to see the flaws.",
|
|
"Your own funnel is cobwebs and needs a dusting.",
|
|
"You need a peer review of your strategy."
|
|
],
|
|
"solutions": [
|
|
"Objective agency health check.",
|
|
"Funnel modernization plan.",
|
|
"Strategy peer review."
|
|
],
|
|
"value_points": [
|
|
"Perspective",
|
|
"Modernization",
|
|
"Validation"
|
|
]
|
|
},
|
|
"medical_practice_ceo": {
|
|
"pains": [
|
|
"You're worried about compliance vulnerabilities.",
|
|
"You don't know if your website is actually patient-friendly.",
|
|
"You suspect your front desk is dropping the ball."
|
|
],
|
|
"solutions": [
|
|
"Compliance vulnerability scan.",
|
|
"UX/UI patient journey audit.",
|
|
"Mystery shopper front-desk test."
|
|
],
|
|
"value_points": [
|
|
"Safety",
|
|
"Better experience",
|
|
"Plug staff leaks"
|
|
]
|
|
},
|
|
"ecom_high_roller": {
|
|
"pains": [
|
|
"You need a CRO audit to find the leaks in your checkout.",
|
|
"You want to know if your email flows are leaving money on the table.",
|
|
"You need a technical check on your site speed and pixel."
|
|
],
|
|
"solutions": [
|
|
"Cart abandonment CRO audit.",
|
|
"Email revenue gap analysis.",
|
|
"Site performance technical review."
|
|
],
|
|
"value_points": [
|
|
"Higher conversion",
|
|
"Found revenue",
|
|
"Faster site"
|
|
]
|
|
},
|
|
"coaching_empire_builder": {
|
|
"pains": [
|
|
"You need to know why your webinar show-up rate is low.",
|
|
"Your offer needs a stress test before you scale ad spend.",
|
|
"You want to see where you compare to industry benchmarks."
|
|
],
|
|
"solutions": [
|
|
"Webinar funnel diagnostic.",
|
|
"Offer stress-test framework.",
|
|
"Industry benchmarking report."
|
|
],
|
|
"value_points": [
|
|
"Fix the funnel",
|
|
"Confident scaling",
|
|
"Know where you stand"
|
|
]
|
|
},
|
|
"multi_location_ceo": {
|
|
"pains": [
|
|
"You need to audit which locations are underperforming and why.",
|
|
"You need a consistency check across all local listings.",
|
|
"You want to identify the 'rogue' franchisees."
|
|
],
|
|
"solutions": [
|
|
"Location performance matrix.",
|
|
"Local SEO consistency audit.",
|
|
"Brand compliance scan."
|
|
],
|
|
"value_points": [
|
|
"Identify laggards",
|
|
"Uniform presence",
|
|
"Brand control"
|
|
]
|
|
},
|
|
"real_estate_power_player": {
|
|
"pains": [
|
|
"You need to see if your personal brand resonates with luxury buyers.",
|
|
"You want to audit your follow-up speed and quality.",
|
|
"You need to know if your ad spend is actually efficient."
|
|
],
|
|
"solutions": [
|
|
"Luxury brand perception audit.",
|
|
"Lead response time analysis.",
|
|
"Ad spend efficiency audit."
|
|
],
|
|
"value_points": [
|
|
"Brand alignment",
|
|
"Better service",
|
|
"Efficient spend"
|
|
]
|
|
},
|
|
"enterprise_innovator": {
|
|
"pains": [
|
|
"You need a compliance and security audit of your marketing stack.",
|
|
"You need to map out data flows across departments.",
|
|
"You want to identify redundancy to save budget."
|
|
],
|
|
"solutions": [
|
|
"Security & Compliance review.",
|
|
"Data flow mapping.",
|
|
"Redundancy identification."
|
|
],
|
|
"value_points": [
|
|
"Security",
|
|
"Clarity",
|
|
"Cost savings"
|
|
]
|
|
}
|
|
}
|
|
}
|
|
} |