feat: SEO schema, Word Count Goals, Internal Linking targets, and Admin UI updates
This commit is contained in:
cawcenter
192
CAMPAIGN_SETUP_GUIDE.md
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192
CAMPAIGN_SETUP_GUIDE.md
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# Spark Platform: Master Data & Campaign Manual
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This manual provides comprehensive instructions for managing the "Brains" of your content factory. It covers data import formats, advanced Spintax usage, Geo-Intelligence configuration, and full Content Framework management.
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---
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## 📚 1. Content Intelligence Mastery
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### A. Spintax & Variables Guide
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Spintax (Spin Syntax) allows you to create dynamic variations of text. The engine processes this *before* it processes variables.
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#### **Basic Syntax**
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* **Format:** `{Option A|Option B|Option C}`
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* **Example:** `{Best|Top Rated|Premier}` Solar Installer
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* **Output:** Randomly selects one option.
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#### **Nested Spintax (Advanced)**
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You can nest options inside others for exponential variations.
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* **Example:** `{Get {Started|Going}|Start Your Journey}` today.
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* **Logic:**
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* 50% Direct: "Start Your Journey today"
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* 50% Nested:
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* 25%: "Get Started today"
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* 25%: "Get Going today"
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#### **System Variables**
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These are placeholders that the Generator replaces automatically based on the context (Campaign settings, Location, or Current Time).
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| Variable | Description | Example Output |
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| :--- | :--- | :--- |
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| `{City}` | Target City Name | "Austin" |
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| `{State}` | Full State Name | "Texas" |
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| `{State_Abbr}` | 2-Letter Code | "TX" |
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| `{County}` | Target County | "Travis County" |
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| `{Year}` | Current Year | "2025" |
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| `{Month}` | Current Month | "December" |
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| `{Niche}` | Campaign Niche (if set) | "Solar" |
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| `{Avatar_Name}` | Targeted Avatar | "The Skeptic" |
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#### **Example Usage in a Headline:**
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`"{Top Rated|Best} {Niche} Services in {City}, {State_Abbr} - {Year} Update"`
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* *Output 1:* "Top Rated Solar Services in Austin, TX - 2025 Update"
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* *Output 2:* "Best Solar Services in Miami, FL - 2025 Update"
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---
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## 🛠 2. Data Import Templates (JSON)
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Use the **Import / Export** feature in the Directus Admin sidebar for each collection. Ensure you import as **JSON**.
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### A. Headline Inventory
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*Collection:* `headline_inventory`
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*Advanced Feature:* You can include variables in your headlines.
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```json
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[
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{
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"final_title_text": "The {Ultimate|Definitive} Guide to {Niche} in {City}",
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"status": "available",
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"notes": "Good for long-form SEO landers"
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},
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{
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"final_title_text": "How {City} Residents Are Saving Money in {Year}",
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"status": "available"
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}
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]
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```
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### B. Content Fragments (With HTML & Lists)
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*Collection:* `content_fragments`
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*Power User Tip:* You can use full HTML, including bullet lists `<ul>`, bolding `<strong>`, and Spintax within the HTML.
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```json
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[
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{
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"fragment_type": "pillar_advantages",
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"content_body": "<h3>Why Choose Us In {City}?</h3><p>We provide:</p><ul><li><strong>Speed:</strong> {Fast|Quick} installation.</li><li><strong>Value:</strong> Best rates in {State}.</li><li><strong>Trust:</strong> 5-Star rated.</li></ul>",
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"word_count": 50
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},
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{
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"fragment_type": "intro_hook",
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"content_body": "<p>Are you tired of high energy bills in <strong>{City}</strong>? You aren't alone. {Thousands|Hundreds} of homeowners have made the switch.</p>"
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}
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]
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```
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### C. Geo Intelligence (Counties, Landmarks & Metadata)
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*Collection:* `geo_intelligence`
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*Advanced Feature:* You can add arbitrary metadata like `landmarks`, `neighborhoods`, or `weather_zone` to the `data` blob. The engine (if configured) can read these.
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**Example: Bulk Importing a County with City Landmarks**
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```json
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[
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{
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"cluster_key": "orange_county_ca_attractions",
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"data": {
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"cluster_name": "Orange County Metro",
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"region_type": "county_cluster",
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"cities": [
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{
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"city": "Anaheim",
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"state": "CA",
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"zip_focus": "92801",
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"landmarks": ["Disneyland", "Angel Stadium", "Honda Center"],
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"population": "346,000"
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},
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{
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"city": "Irvine",
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"state": "CA",
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"zip_focus": "92602",
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"landmarks": ["UC Irvine", "Spectrum Center", "Great Park"],
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"population": "307,000"
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}
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]
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}
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}
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]
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```
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*Note: This allows you to write Spintax like "Located near {Landmark}" if your engine logic supports picking a random landmark from the current city data.*
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### D. Complete Frameworks (Article Templates)
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*Collection:* `article_templates`
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*Concept:* A "Framework" is a blueprint that tells the engine which Fragments to assemble and in what order.
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**Example: "The Authority Framework"**
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```json
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[
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{
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"name": "Authority SEO Framework",
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"structure_json": [
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"intro_hook",
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"image_hero",
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"pillar_1_keyword",
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"ad_block_mid",
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"pillar_2_uniqueness",
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"pillar_3_relevance",
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"faq_section",
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"cta_footer"
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],
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"description": "Standard high-ranking structure for local service pages."
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},
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{
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"name": "Quick Lead Magnet Framework",
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"structure_json": [
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"intro_hook_aggressive",
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"form_embed_top",
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"social_proof_slider",
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"pillar_benefits_bullets",
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"cta_sticky_bottom"
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],
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"description": "Short form page designed for PPC traffic."
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}
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]
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```
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*To use this, you would ensure you have `content_fragments` matching these types (e.g., `intro_hook`, `pillar_1_keyword`) available in the library.*
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---
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## ⚙️ 3. Managing Your Data (CRUD)
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### How to Import
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1. Navigate to the Collection in Directus (e.g., "Geo Intelligence").
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2. Look for the **Import / Export** option in the right sidebar (often a box arrow icon).
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3. Select **Import**.
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4. Upload your `.json` file.
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5. Click **Start Import**. The system will notify you of success or errors.
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### How to Edit
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1. Click on any row in the Collection list.
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2. Edit the fields directly in the form (e.g., fix a typo in `final_title_text`).
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3. Click the **Checkmark** (Save) in the top right.
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### How to Delete
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1. **Single:** Click the item, then click the **Trash Can** (Delete) icon in the toolbar.
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2. **Bulk:** Select multiple checkboxes on the left side of the list view. A red "Delete" button will appear in the header. Click specific items or "Select All" to wipe a test batch.
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### How to Export (Backup)
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1. Using the same **Import / Export** menu, select **Export**.
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2. Choose **JSON**.
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3. Dowload the file. Use this to backup your "Frameworks" or "Geo Clusters" before making bulk changes.
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---
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## 🚀 4. Workflow: Importing a Complete Campaign Strategy
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If you want to move a strategy from one environment (e.g., Test) to another (e.g., Prod), follow this order:
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1. **Step 1: Import Avatars** (`avatar_intelligence`) - Defines WHO you are targeting.
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2. **Step 2: Import Geo Data** (`geo_intelligence`) - Defines WHERE you are targeting.
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3. **Step 3: Import Fragments** (`content_fragments`) - Imports the raw text blocks.
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4. **Step 4: Import Templates** (`article_templates`) - Defines the structure (HOW to assemble Fragments).
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5. **Step 5: Create Campaign** (`campaign_masters`) - Link the Template, Geo Cluster, and Avatar together to start generating.
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62
extra-schema-updates.sql
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extra-schema-updates.sql
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-- Add Schema JSON fields for SEO
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ALTER TABLE posts ADD COLUMN IF NOT EXISTS schema_json JSONB;
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ALTER TABLE pages ADD COLUMN IF NOT EXISTS schema_json JSONB;
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ALTER TABLE generated_articles
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ADD COLUMN IF NOT EXISTS schema_json JSONB;
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-- Add Word Count Goal to Campaign
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ALTER TABLE campaign_masters
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ADD COLUMN IF NOT EXISTS target_word_count INTEGER DEFAULT 1500;
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-- Create Link Targets table for Internal Linking Engine
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CREATE TABLE IF NOT EXISTS link_targets (
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id UUID PRIMARY KEY DEFAULT gen_random_uuid (),
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site VARCHAR(255),
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target_url VARCHAR(255),
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target_post UUID,
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anchor_text VARCHAR(255),
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anchor_variations JSONB,
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priority INTEGER DEFAULT 5,
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is_active BOOLEAN DEFAULT TRUE,
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is_hub BOOLEAN DEFAULT FALSE,
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max_per_article INTEGER DEFAULT 2,
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date_created TIMESTAMP DEFAULT CURRENT_TIMESTAMP
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);
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-- Attempt to improve Admin UI Inputs via Directus Meta Tables
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-- (This assumes standard Directus 10 schema structure)
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-- Make 'site' a dropdown
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UPDATE directus_fields
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SET
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interface = 'select-dropdown'
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WHERE
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field = 'site'
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AND collection IN (
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'posts',
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'pages',
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'campaign_masters',
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'generation_jobs'
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);
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-- Make 'campaign' a dropdown
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UPDATE directus_fields
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SET
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interface = 'select-dropdown-m2o'
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WHERE
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field = 'campaign'
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AND collection IN (
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'generated_articles',
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'headline_inventory',
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'content_fragments'
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);
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-- Make 'status' a color badge dropdown
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UPDATE directus_fields
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SET
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interface = 'select-dropdown',
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options = '{"choices":[{"text":"Published","value":"published","color":"#2ECDA7"},{"text":"Draft","value":"draft","color":"#D3D3D3"}]}'
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WHERE
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field = 'status'
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AND collection IN ('posts', 'pages');
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@@ -79,15 +79,15 @@ export default function ContentFactoryDashboard() {
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{/* Header Actions */}
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<div className="flex justify-between items-center">
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<div>
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<h2 className="text-xl font-bold text-white">Production Overview</h2>
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<p className="text-slate-400">Monitoring Content Velocity & Integrity</p>
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<h2 className="text-xl font-bold text-white">Tactical Command Center</h2>
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<p className="text-slate-400">Shields (SEO Defense) & Weapons (Content Offense) Status</p>
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</div>
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<div className="flex gap-4">
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<Button variant="outline" className="text-slate-200 border-slate-700 hover:bg-slate-800" onClick={() => window.open(`${DIRECTUS_ADMIN_URL}/content/posts`, '_blank')}>
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Manage Articles (Backend)
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Manage Arsenal (Posts)
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</Button>
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<Button className="bg-blue-600 hover:bg-blue-700" onClick={() => window.open(`${DIRECTUS_ADMIN_URL}`, '_blank')}>
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Open Directus Admin ↗
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Open HQ (Directus) ↗
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</Button>
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</div>
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</div>
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@@ -96,7 +96,7 @@ export default function ContentFactoryDashboard() {
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<div className="grid grid-cols-1 md:grid-cols-4 gap-4">
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<Card className="bg-slate-900 border-slate-800">
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<CardHeader className="pb-2">
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<CardTitle className="text-sm font-medium text-slate-400">Total Articles</CardTitle>
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<CardTitle className="text-sm font-medium text-slate-400">Total Units (Articles)</CardTitle>
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</CardHeader>
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<CardContent>
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<div className="text-2xl font-bold text-white">{stats.total}</div>
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@@ -104,7 +104,7 @@ export default function ContentFactoryDashboard() {
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</Card>
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<Card className="bg-slate-900 border-slate-800 border-l-4 border-l-purple-500">
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<CardHeader className="pb-2">
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<CardTitle className="text-sm font-medium text-slate-400">Ghost (Staged)</CardTitle>
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<CardTitle className="text-sm font-medium text-slate-400">Stealth (Ghost)</CardTitle>
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</CardHeader>
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<CardContent>
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<div className="text-2xl font-bold text-white">{stats.ghost}</div>
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@@ -112,7 +112,7 @@ export default function ContentFactoryDashboard() {
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</Card>
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<Card className="bg-slate-900 border-slate-800 border-l-4 border-l-green-500">
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<CardHeader className="pb-2">
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<CardTitle className="text-sm font-medium text-slate-400">Indexed (Live)</CardTitle>
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<CardTitle className="text-sm font-medium text-slate-400">Deployed (Live)</CardTitle>
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</CardHeader>
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<CardContent>
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<div className="text-2xl font-bold text-white">{stats.indexed}</div>
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@@ -120,7 +120,7 @@ export default function ContentFactoryDashboard() {
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</Card>
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<Card className="bg-slate-900 border-slate-800 border-l-4 border-l-blue-500">
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<CardHeader className="pb-2">
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<CardTitle className="text-sm font-medium text-slate-400">Active Jobs</CardTitle>
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<CardTitle className="text-sm font-medium text-slate-400">Active Operations</CardTitle>
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</CardHeader>
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<CardContent>
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<div className="text-2xl font-bold text-white">{queues.filter(q => q.status === 'Processing').length}</div>
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@@ -8,6 +8,7 @@ interface Props {
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globals?: Globals;
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navigation?: Navigation[];
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canonical?: string;
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schemaJson?: Record<string, any>;
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}
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const {
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@@ -16,7 +17,8 @@ const {
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image,
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globals,
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navigation = [],
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canonical
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canonical,
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schemaJson
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} = Astro.props;
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const siteUrl = Astro.url.origin;
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@@ -63,6 +65,11 @@ const ogImage = image || globals?.logo || '';
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<!-- Head Scripts -->
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{globals?.scripts_head && <Fragment set:html={globals.scripts_head} />}
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<!-- JSON-LD Schema -->
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{schemaJson && (
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<script type="application/ld+json" set:html={JSON.stringify(schemaJson)} />
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)}
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<!-- Styles -->
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<style is:global>
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@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&display=swap');
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@@ -218,6 +218,34 @@ export async function fetchGeneratedArticles(
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}
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}
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/**
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* Fetch a single generated article by slug
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*/
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export async function fetchGeneratedArticleBySlug(
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slug: string,
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siteId: string
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): Promise<any | null> {
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try {
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const articles = await directus.request(
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readItems('generated_articles', {
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filter: {
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_and: [
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{ slug: { _eq: slug } },
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{ site: { _eq: siteId } },
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{ is_published: { _eq: true } }
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]
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},
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limit: 1,
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fields: ['*']
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})
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);
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return articles?.[0] || null;
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} catch (err) {
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console.error('Error fetching generated article:', err);
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return null;
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}
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}
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/**
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* Fetch SEO campaigns
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*/
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@@ -1,6 +1,6 @@
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---
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import BaseLayout from '../layouts/BaseLayout.astro';
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import { fetchPageByPermalink, fetchSiteGlobals, fetchNavigation } from '../lib/directus/fetchers';
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import { fetchPageByPermalink, fetchSiteGlobals, fetchNavigation, fetchGeneratedArticleBySlug } from '../lib/directus/fetchers';
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import BlockHero from '../components/blocks/BlockHero.astro';
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import BlockRichText from '../components/blocks/BlockRichText.astro';
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import BlockColumns from '../components/blocks/BlockColumns.astro';
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@@ -13,16 +13,18 @@ import BlockPosts from '../components/blocks/BlockPosts.astro';
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import BlockForm from '../components/blocks/BlockForm.astro';
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const siteId = Astro.locals.siteId;
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const permalink = '/' + (Astro.params.slug || '');
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const slug = Astro.params.slug || '';
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const permalink = '/' + slug;
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// Fetch data
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const [globals, navigation, page] = await Promise.all([
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const [globals, navigation, page, generatedArticle] = await Promise.all([
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siteId ? fetchSiteGlobals(siteId) : null,
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siteId ? fetchNavigation(siteId) : [],
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siteId ? fetchPageByPermalink(permalink, siteId) : null
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siteId ? fetchPageByPermalink(permalink, siteId) : null,
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siteId ? fetchGeneratedArticleBySlug(slug, siteId) : null
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]);
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if (!page) {
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if (!page && !generatedArticle) {
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return Astro.redirect('/404');
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}
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@@ -39,20 +41,31 @@ const blockComponents: Record<string, any> = {
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block_posts: BlockPosts,
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block_form: BlockForm,
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};
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const activeEntity = page || generatedArticle;
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const isGenerated = !!generatedArticle && !page;
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---
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<BaseLayout
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title={page.seo_title || page.title}
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description={page.seo_description}
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image={page.seo_image}
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title={activeEntity.seo_title || activeEntity.meta_title || activeEntity.title || activeEntity.headline}
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description={activeEntity.seo_description || activeEntity.meta_description}
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image={activeEntity.seo_image || (activeEntity.featured_image_filename ? `/assets/content/${activeEntity.featured_image_filename}` : undefined)}
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globals={globals}
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navigation={navigation}
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schemaJson={activeEntity.schema_json}
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>
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{page.blocks?.map((block) => {
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const Component = blockComponents[block.collection];
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if (Component) {
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return <Component {...block.item} />;
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}
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return null;
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})}
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{isGenerated ? (
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<article class="prose dark:prose-invert max-w-none container mx-auto px-4 py-8">
|
||||
<h1 class="text-4xl font-bold mb-6">{activeEntity.headline}</h1>
|
||||
<div set:html={activeEntity.full_html_body} />
|
||||
</article>
|
||||
) : (
|
||||
page.blocks?.map((block) => {
|
||||
const Component = blockComponents[block.collection];
|
||||
if (Component) {
|
||||
return <Component {...block.item} />;
|
||||
}
|
||||
return null;
|
||||
})
|
||||
)}
|
||||
</BaseLayout>
|
||||
|
||||
@@ -213,7 +213,26 @@ export const POST: APIRoute = async ({ request, locals }) => {
|
||||
: undefined
|
||||
});
|
||||
|
||||
// Create article record with featured image
|
||||
// Generate JSON-LD Schema
|
||||
const schemaJson = {
|
||||
"@context": "https://schema.org",
|
||||
"@type": "Article",
|
||||
"headline": processedHeadline,
|
||||
"description": metaDescription,
|
||||
"wordCount": wordCount,
|
||||
"datePublished": new Date().toISOString(),
|
||||
"author": {
|
||||
"@type": "Organization",
|
||||
"name": locationVars.state ? `${locationVars.state} Services` : "Local Service Provider"
|
||||
},
|
||||
"image": featuredImage.filename ? `/assets/content/${featuredImage.filename}` : undefined
|
||||
};
|
||||
|
||||
// Check Word Count Goal
|
||||
const targetWordCount = campaign.target_word_count || 1500;
|
||||
const wordCountStatus = wordCount >= targetWordCount ? 'optimal' : 'under_target';
|
||||
|
||||
// Create article record with featured image and schema
|
||||
const article = await directus.request(
|
||||
createItem('generated_articles', {
|
||||
site: siteId || campaign.site,
|
||||
@@ -223,13 +242,15 @@ export const POST: APIRoute = async ({ request, locals }) => {
|
||||
meta_description: metaDescription,
|
||||
full_html_body: fullHtmlBody,
|
||||
word_count: wordCount,
|
||||
word_count_status: wordCountStatus,
|
||||
is_published: false,
|
||||
location_city: locationVars.city || null,
|
||||
location_county: locationVars.county || null,
|
||||
location_state: locationVars.state || null,
|
||||
featured_image_svg: featuredImage.svg,
|
||||
featured_image_filename: featuredImage.filename,
|
||||
featured_image_alt: featuredImage.alt
|
||||
featured_image_alt: featuredImage.alt,
|
||||
schema_json: schemaJson
|
||||
})
|
||||
);
|
||||
|
||||
|
||||
@@ -102,6 +102,7 @@ export interface CampaignMaster {
|
||||
location_target?: string;
|
||||
batch_count?: number;
|
||||
status: 'active' | 'paused' | 'completed';
|
||||
target_word_count?: number;
|
||||
date_created?: string;
|
||||
}
|
||||
|
||||
@@ -222,6 +223,7 @@ export interface GeneratedArticle {
|
||||
meta_desc?: string;
|
||||
is_published?: boolean;
|
||||
sync_status?: string;
|
||||
schema_json?: Record<string, any>;
|
||||
date_created?: string;
|
||||
}
|
||||
|
||||
@@ -262,4 +264,18 @@ export interface SparkSchema {
|
||||
newsletter_subscribers: NewsletterSubscriber[];
|
||||
forms: Form[];
|
||||
form_submissions: FormSubmission[];
|
||||
link_targets: LinkTarget[];
|
||||
}
|
||||
|
||||
export interface LinkTarget {
|
||||
id: string;
|
||||
site: string;
|
||||
target_url?: string;
|
||||
target_post?: string;
|
||||
anchor_text: string;
|
||||
anchor_variations?: string[];
|
||||
priority?: number;
|
||||
is_active?: boolean;
|
||||
is_hub?: boolean;
|
||||
max_per_article?: number;
|
||||
}
|
||||
|
||||
Reference in New Issue
Block a user